Microsoft is the new Apple

“When Microsoft launched its Surface RT and Surface Pro tablets last year, it went down a path the company had not yet taken. Here was Microsoft – which historically made software that ran on other manufacturers’ PCs – designing, building and selling its very own personal computer,” Dwight Silverman writes for The Houston Chronicle. “Of course, if its hardware partners had done a decent job, this move would be unnecessary. Microsoft wanted to show how Windows 8 should be done, even if it risked its relationship with manufacturers.”

“Indeed, at the opening keynote for Microsoft’s Worldwide Partner Conference in Houston, the announcement that sales of Surface tablets would begin soon in 28 more countries brought stony silence from the 14,000+ gathered in the Toyota Center,” Silverman writes. “Ballmer has made it clear that Microsoft would be building more hardware. He has repeatedly said Microsoft would become a ‘devices and services’ company. On Thursday, Microsoft announced a sweeping reorganization of its structure aimed at doing just that. The company, which famously had been fractured into many business units, will consolidate into a much more horizontal structure aimed at ending the notorious infighting that has plagued it for years.”

Steve Ballmer
Microsoft CEO Ballmer
“With its plans to build its own hardware, and this new organizational structure, it’s becoming increasingly clear that Microsoft is morphing its business model to match that of its top rival. Microsoft is becoming the new Apple,” Silverman writes, “Of course, Microsoft still has challenges. It has to execute well on these changes. You can move an org chart around, but a culture of infighting and corporate fiefdoms can’t be changed overnight with the issuance of a 2,700-word memo.”

Read more in the full article here.

MacDailyNews Take: Microsoft is the new Apple (if Apple made half-assed, ill-conceived, non-selling crap under the auspices of an increasingly delusional clown).

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

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46 Comments

    1. I read where he said, “Today’s announcement will enable us to execute even better on our strategy to deliver a family of devices and services…”

      The ANNOUNCEMENT does that???

      I couldn’t believe he sent that message.

  1. Microsoft is the new DELL, not ‘the new’ or any kind of Apple. What MSFT completely misses is that Apple spent years and years quietly evolving its products–avoiding the vapourware route of its competitors. Apple blindsided the smartphone industry because Nokia et al. were blindly sucking on a ‘cash cow’. That the iPhone popped onto the scene belied the depth of development Apple put into it.
    Apple has proved the value of deep development because every quick respone (every) from Samsung, Nokia, RIM, etc. has failed. In spite of this lesson–which none of Apple’s competitors seem to have grasped–Ballmer thinks he can turn around MSFT with a 2,700 word memo that says nothing. MSFT cannot succeed with Ballmer in charge–he is the poison. Blinded by hubris, he cannot see this. If any company is doomed, it is MSFT. It won’t be tomorrow but MSFT has clearly entered the ‘living-dead’ category; they are no longer in control of their markets, their product development is response driven, “how did they do that and can we copy it?”, they are flailing out into areas where they lack expertise (hardware) instead of accepting the reality that their products suck, their user base is eroding and they need retrench.
    The lesson that Ballmer SHOULD have learned from Apple is that the first step to a turnaround is to clean house the way Steve Jobs did when he returned to Apple. Of course, Ballmer is no Steve Jobs…

  2. You guys need to look at the “Joy of Tech” cartoon for today. It is priceless!

    It will be fun to watch Microsoft’s going forward from here. The position they have won themselves over the past two-three decades was made possible by all the OEM partners they have developed during all that time. The best way to quickly ruin a relationship with a reliable partner is to begin competing with their core business.

    I should get me some popcorn…

  3. Apple mus have done something good for MS to copy Apple’s strutures, Why MS does not want to copy Google or Samsung?. We must be happy for Apple that MS wanted to copy Apple successes

  4. Can anyone imagine if Ballmer hires a soda boss selling sugar water, and the board fires Ballmer? And then as anti/opposite apple as they are, they improve dramatically?

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