iPad roadkill: Microsoft’s Surface flops despite relentless advertising

“Microsoft announced Surface last summer to great fanfare. It was, after all, historic and surprising for the company to get into the computer device business, especially for Microsoft OEMs whose longtime partner suddenly became a competitor,” Shane O’Neill reports for Informationweek. “Microsoft rolled out the Surface RT tablet, running on ARM chips, last fall and the more powerful Surface Pro followed in February.”

“But the devices have fallen flat, even with relentless advertising,” O’Neill reports. “A May report from IDC reveals that Surface shipments totaled 900,000 units (700,000 Surface Pros and a meager 200,000 Surface RTs) in the first quarter, capturing only 1.8% of the tablet market.”

O’Neill reports, “The Surface may ultimately stand as proof that you can’t please everybody with one device. In trying to serve two masters, Microsoft ended up designing a device that’s neither a great laptop (flimsy keyboard, a screen still too small for prolonged use) nor a great tablet (awkward UI, lacking in quality apps compared with Android and iOS).”

Read more in the full article here.

MacDailyNews Take: What was that we said over two years ago? Oh, yeah:

Our initial impression is that Microsoft, in trying to cram everything into Windows 8 in an attempt to be all things to all devices, will end up with an OS that’s a jack of all trades and a master of none (which, after all, ought to be Microsoft’s company motto).MacDailyNews Take, June 1, 2011

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45 Comments

  1. “proof that you can’t please everybody with one device”

    Actually it’s two devices. The RT and the Pro. Microsoft couldn’t decide what to do so they put out two incompatible devices that compete with each other. Customers (and developers) saw this as a lack of commitment and decided that supporting either one would be too risky.

  2. You pay for 32G memory; they let you use 16G. You can only do landscape, not portrait. It is a no brainer. This type of product only damage a company’s reputation.

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