“People who use competing products just don’t get the loyalty of Apple users. ‘What is so special about the iPhone? That Macbook Air? An iPad Mini?’ The product specs rarely seem extraordinary, yet customers love them,” Mark Rogowsky writes for Forbes. “Even in Korea, Apple scores higher on customer satisfaction than native son Samsung. Certainly, the answer lies partly in the designs and the underlying software that makes Apple’s products simple to use and above average in reliability. Increasingly, though, the company is pressing another important edge — the ecosystem that binds all its gear together.”
Rogowsky writes, “In an effort to push customer lock-in to an even higher level, Apple is going to take that ecosystem much deeper into two places it has only barely begun to make its presence felt: your living room and your car.”
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