Apple redesigns widely criticized iOS 7 app icons

“Apple iOS 7 is still in beta, and some or all of its visual cues (and even features) could alter before its official launch in autumn. But that hasn’t stopped critics from wading in with trenchant criticism of Apple’s new mobile operating system for iPhone and iPad,” David Price reports for Macworld UK. “n fact, minor changes to the look of Apple’s own app icons in iOS 7 have already been made, if images temporarily (and probably mistakenly) shown on Apple’s website are any indication.”

9to5Mac noticed that four of the iOS 7 icons – Weather, Reminders, Passbook and Newsstand – were different on Apple’s website (for a while) to the ones shown off at WWDC last week,” Price reports. “In the main these were small tweaks to the colour palette. Newsstand has a grey background instead of white, Passbook’s lower third is a light green instead of orange, and the four dots on the Reminders icon are all different colours. Only Weather has changed significantly, with an entirely new design that shows the temperature replacing the cloud and sun of last Monday.”

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Price reports, “(9to5Mac reports that the altered icons have since been taken down.) Small changes indeed – if indeed these are genuine changes we can expect in the beta, rather than old designs that someone mistakenly put on the site for a while. Still, coming barely a week after the grand unveiling, these serve as a handy reminder that the design is not finished, and that the cosmetic details which criticism has often focused on remain a work in progress.”

Read more in the full article here.

MacDailyNews Take: Yes, and it’s only beta 1. Much remains a work in progress. It’s not for public consumption and things like icons, colors, etc. shouldn’t be criticized as if it’s a shipping product. (And, boy, with each passing day we’re loving the way it works more and more! The layers, the zooming, the flow of the UI, etc. – it’s all for the better. It’s making us reach for our iOS 7 beta 1 iPhones over all other non-iOS 7 iPhones and iPads.

Related articles:
Why Apple’s iOS 7 is a masterpiece of design – June 15, 2013
Apple website mistake reveals alternative iOS 7 icons, with tweaks to Weather, Passbook, and more – June 14, 2013
How Jony Ive would redesign things from Coca-Cola cans to Star Wars posters – June 14, 2013
Whose iOS 7 icons are better, Sir Jonathan Ive’s or student designer Leo Drapeau’s? – June 14, 2013

51 Comments

        1. Just as I said to webstyr, there is something amiss with your phone. I would think you are correct; you should take it in and have it fixed.
          Even with LTE on (which is always on) I easily get all day service with battery to spare (and that os with many hours of internet use & talk time during the day)

        2. No, they are correct, although exaggerating a bit. Battery life in beta1 IS really bad, It doesn’t only last a few hours, but it drops quickly.

          Of course, this IS beta1, so it is to be expected. This will be optimized in later builds. The initial dev build of iOS6 also drained my battery very quickly. Nothing to worry about.

      1. Ditto that,
        I am constantly amazed with how long the runtime is on the 5.
        You should drop by an Apple store and have a genus look at it as something is very wrong, either in configuration or hardware (or you are running an app that logs your GPS position every thirty seconds)

    1. try a hard reset; also, check your settings regarding cellular. I had the same issues upon downloading last week, but after the reset, it seems fine.I still have a bit more usage according to system status, but this seems to be in keeping my screens open for calendar, messages, and for music. hope this helps

    2. As for BATTERY LIFE, I read in iCafe that if you run your battery down completely and then recharge it will recalibrate. It is worth a try. I’ll stay with iOS 6 till the time is right.

    3. Turn off Bluetooth and take a hard look at push notifications and location services. Nine out of ten times, people like you who whine incessantly about battery drain are your own worst enemy. If you don’t need a cellular or wifi connection at any given time, turn it off. Either will drain a battery quickly if they are left to ping for a signal that you might not need.

      Problem solved. Next stupid question.

    4. Okay, this is an odd one. I just popped back into the dev forums to see if there were any updates on the battery life issue, and it turns out that there is an issue with the itunesstored process. I just checked my iPhone 5, and it was using ~90% CPU in standby. That will certainly drain your battery.

      What’s weird is what people are saying fixes it – change the language on your device and then switch back to your primary language. People are claiming that this causes itunesstored to behave. I just toggled mine, so will give it a day and see if it helps.

      1. @ Gordon,
        Sorry, changing languages does’t solve the problem.
        If you open iTunes & App Stores in prefs the process starts again and stays at ~90%….
        Really waiting for beta2 to fix this…..

        1. Yep, you’re right. I hadn’t had a chance to come back to post my experience, but itunesstored process still is hogging CPU even in standby.

    1. It’s growing on me, and i’m loving the split scrolling feature when i double click my home button. the top pages for the icons goes slow enough to recognize, while scrolling the bottom icons, all moves very fast, letting me get through several pages of icons rapidly. the new lo gin with the larger icons is getting nicer to look at, and photos being separated by events (Moments), by year, and also the album option is very nice.

  1. Brilliant ! By showcasing the beta with Android-like icons sporting awful colors, Apple is keeping the final designs under wraps till the day of iOS7 release.

    That’ll prevent any attempts from Samsung and the likes to introduce those themes into their own devices.

    1. Just goes to show us all how important apple is and how important it is that Apple continues to thrive! Attention to detail and quality design is all we have in this crazy messed up fragmented world… and Apple does listen to the critics, they are important.

    2. The frigtards whining the most about this are from Gizmodo and Business Insider. And we’re surprised? Consider the source of the complaints.

      I would ask them to come up with something better, but you would only hear crickets. Their self-anointed task is to beat down what they neither appreciate nor understand.

  2. I can’t wait for beta 2! Hopefully the email “search on server” won’t crash!

    Sometimes a bit too much “removal of borders” makes it confusing, and some of the icon and region colors do need adjustments, but so far so good.

    Albeit a little clunky on my 4S. Sure to improve,,,

    1. Hey wait a sec… a couple posts up you claimed you had a iPhone 5
      You know that’s how most people get tripped up, you have to remember and stick with your story. 😉

      1. Hmmm.. I don’t see anywhere in his pots where he says he has a 5. I realize he is responding to someone who is complaining about their 5 with an explanation that iOS7 Beta 1 is running hot and churning through battery.

  3. And I’ll bet the usual dimwits like BLN wil be whining like the little girls they are that Apple has destroyed their lives because of the perceived appalling mess that is iOS 7.
    Bloody idiots.

  4. While Apple gets an A+ for functionality of iOS 7, I still cringe when I see the color palette of the new UI. I feel like I’m using my 12 yo daughters phone. I see no reason we couldn’t have an option of different palettes without losing any functionality.

  5. “It’s not for public consumption and things like icons, colors, etc. shouldn’t be criticized as if it’s a shipping product.

    It’s not being criticized as if it were a shipping product—it’s being criticized because it stinks! It’s called “feedback”; and hopefully Apple will take it to heart and ditch the fruit-flavored fluff.

  6. MDN’S TAKE… “(And, boy, with each passing day we’re loving the way it works more and more! The layers, the zooming, the flow of the UI, etc. – it’s all for the better.”

    When iOS 7 was first introduced at WWDC, I posted that I was holding judgement and critical critique until I could see it in person, not being a developer with a BETA copy to put on a iPhone that I have yet to have. But, my Safari home screen is Apple’s start page and each day I see the new iOS when I open Safari and after previewing the Keynote a few more times watching the iOS 7 introduction, I must admit, the new look is beginning to grow on me… even some of the home screen icons that I didn’t think were too flattering is becoming a little easier on the eyes. Of course, there probably will be modifications before the final release, but by that time I will have viewed it on my web home page and watched the keynote a few more times and will most definitely be a convert. Sure, all those colors may make it look like a phone for a 12 year old girl, but at least we now know what one of those colorful banners was about. Remember when the iMac came out in all those colors and what happened… The PC world started adding a little more ‘color’ to their beige boxes. Who wants to bet that Android and Windows Phone may sport a simpler flatter colorful look in the upcoming years after Apple’s iOS 7 takes off! Good job Apple, Sir Jony, Craig and team!

  7. I don’t have the beta, but I like most of what I’ve seen so far. If I could ask Sir Jony to change some things I’d say
    – The settings icon (ugly!)
    – The brightness of the control centre background (I prefer the darker notification centre)
    – Get rid of all yellow text on white backgrounds!
    You can’t please everyone though, the original look of iOS was never put under the same ace unity because at the time there was almost nothing to compare it to.

  8. Apple (Jonny Ive) said it in the introductory video ‘When something is designed to work beautifully, it tends to look that way too.’. All of the naysayers have been putting all their focus on the second part of the statement, ignoring the first. But at the end of day, the look and feel are the easy part to change or update, it’s the ‘how it works’ part that matters the most.
    http://linwangge.wordpress.com/2013/06/12/what-exactly-apple-did-with-ios-7/

    1. Damn Straight!

      Africa, and it’s Syria, have had thousands of years to get their act together.

      America as a country, not even 250 years! Why don’t you rant to Castro in Cuba or Venezuela’s Chavez’s hand picked president to take care of this? Why is it America’s responsibility. Seems when we do, we’re spat upon! With this damned if you do and damned if you don’t attitude by ingrates like you, I say, America use your money and resources on your own people and let some other country step up to the plate! Russia anyone?!

      America as a territory with the French, Spaniards, English, Vikings, and who knows all who were here until the dust settled, 600+ years and that’s a generous number, is a rich nation thanks to liberty and freedom to pursuit ones happiness, that and along with free elections makes for a secure nation. Not those faux elections Syria has or those African warlords battling one another and what is there vision should they win other than to suppress the citizenry with thug tactics! Gripe to some other nation and request them to do something for a change.

      Now, back to those icons!…

      1. Well I’ve read some blinkered posts in my time but I think this one just about takes the biscuit! Do you really, honestly think that your good old US of A goes around policing the world out of the goodness of it’s heart? It goes to where it can milk the resources of countries who have anything that is valuable to feed to ever greedier multi-nationals who are really running your country, not your ‘democratically elected politicians’ (Read board members and shareholders).

        They’re nowhere to be seen when there’s only a few bananas to be had but in war zones with oil etc. (Most of which they’ve engineered or at least encouraged through the back door normally) they’re ‘in like Flynn’.

        Still can’t believe that so many people can be taken in by basic propaganda and an over active sense of patriotism. Does Joey Goebbels have an offspring working in your information ministry or something?

        1. Riiiiight! Now tell me how much resources, i.e. oil are we getting out of Iraq today?!

          Your silence is deafening… Must be choking on that biscuit!

          ‘Nujff said!

          – Bastardo!

        2. Regardless of how much or little you’re getting out now, do you seriously think that the whole war was anything other than a war about oil/profit? Whether it was to grab the oil or to keep the price of oil artificially high to feed the shareholders?

      2. there is even a lack of toilette paper in venezuela (it’s not a joke), there is a lot of people in need in whole latin america…. thounsands lost their homes in germany in the lasts weeks…

        and people is concerned about stupid icons????

        1. Okay yaBasta!

          Quit your whining and send Venezuela some damn toilet paper! Or start a ‘Habitat for Germany’ like President Jimmy Carter did here.

          USA is not stopping you from you doing YOUR part to make the world a better place…

          Quit your gripping, get off your lazy ass, and DO SOMETHING PRODUCTIVE other then posting!

          Jeez!

  9. App icons should not remotely be a concern, they can be redesigned and tweaked right until the last moment, then after if desired. The overall language and style of the new design is the important thing, and I love it so far.

  10. “these serve as a handy reminder that the design is not finished”

    Except that it doesn’t.

    If the ones that appeared briefly were considered and discarded then they were just among the unchosen ones.

    If the ones that appeared briefly were chosen and later replaced, then they were simply an iteration before the final design is/was settled upon.

    If the ones that appeared briefly turn out to be the shipping icons then they are just a reminder that the design had been undergoing change.

    None of these give any indication that the design is either finished or not finished.

    Logic isn’t hard, it just takes practice.

  11. iOS 7 may have new API’s and well thought out, new tech at the heart of the OS (better management of extensions, multi-tasking, etc) but most apps and their functionality are a step backwards from iOS 6. Notification Center is terrible. if you add stocks you’re stuck scrolling forever to get past it. The calendar portion takes up half the layout. In iOS 6 it was refined. Weather at the top, Mail and messages if you so choose, then a side scrolling stock ticker (which is way better of a design) then apps below that. True that control center is great but this shouldn’t have taken 7 versions to add it. The Calendar app is a disaster. � of the people I know use the month view to work daily. Try to rely on the month view and compare it in iOS 7. You have no immediate visual indication (a dot in 6) that anything is scheduled. It’s terrible. The font and white themes for everthing force you to have a dark background otherwise you can’t read the app folders or the freaking time on the lock screen! The font is one of the most frustrating things about the whole mess. At least with 6 there are drop shadows so even a pale background lets you read it. And folders…don’t get me started on folders! I guess we are forced to compromise with getting more than 12 apps in a folder by only have a 3 x 3 order in which to organize. How the hell is that more efficient than a 4 x 3 order? MDN are a bunch of idiots if anyone using this version thinks they can get away with it and try to maintain a professional life without wanting to throw their iPhone against a wall. And before you all start calling me names and tell me I’m whatever, I’ll end with saying that I develop custom B2B apps for in-house use in major companies. And while I HAVE to make sure our stuff works with iOS 7 I’ll never recommend upgrading to it for any of our customers. A lot needs to change before this thing goes live otherwise peopel will be waiting MONTHS for Apple to add back things from 6 that everyone wants and is used to.

  12. I was open minded, got tired of the same old iPhone, switched to a galaxy note 2, I liked it for the screen and the battery life….but It showed me how much of a apple head I am and how I take quality over unnecessary features, came back right after I seen iOS 7 Ive tried it out took it off my phone because it was too buggy will wait for the final product, I love it minus the womanish colors. But, the iphone 5 batter SUCKS! at least my iphone battery sucks

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