Schiller’s ‘can’t innovate anymore, my ass’ one-liner: Apple’s rallying cry

“‘Can’t innovate anymore, my ass.’ Phil Schiller’s one-liner in yesterday’s WWDC keynote just may be one of the best in Apple history,” Ken Segall blogs for Observatory.

“People may forget what drives Apple, but Apple does not. Back in the dark days, before Steve Jobs returned, the company really had become mediocre,” Segall writes. “The success of iMac proved that Apple wasn’t dead yet. From that point on, a series of successes put Apple into the black and removed all the question marks surrounding its viability.”

Segall writes, “The kinds of products that were fueling Apple’s rise — iMac, iBook, AirPort, etc. — made one thing abundantly clear. Apple would continue to grow as long as it continued to innovate. Schiller’s zinger was the 2013 affirmation of this belief. It was spirited and confident.”

Much more, including critiques of the entire cast of WWDC Keynote characters, in the full article here.

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