A lot is riding on Jony Ive’s iOS redesign

“Jonathan Ive, the famed knight and industrial designer of the world’s most admired Apple gadgets, has his work cut out for him,” Chris Maxcer reports for MacNewsWorld. “On the surface, he’s the guy at Apple who’s going to get rid of the hideous green felt that is our Game Center iOS app and the yellow lined notebook paper in the Notes app, along with other silly skeuomorphic designs in iOS.”

“This is a big deal — but not because the built-in apps need a refresh,” Maxcer reports. “No, it’s a big deal because iOS itself needs a refresh. Now is not the time for a stumble, but Apple has to take a step — and not just a little one. Apple needs to gather itself and take a leap.”

Maxcer reports, “Don’t worry too much — I doubt we’ll get anything quite as flat as Windows Phone Live Tiles — but the difference could be stark — and that’s the rub. iOS 7 needs to go from cheeky and campy to cool — not cold. Apple fans don’t do cold.”

Read more in the full article here.


  1. I am confident that Jony Ive can do this. Over the years, he has designed some of Apple’s iconic devices. I am very sure that his iOS redesign will be a success, just like his other designs.

  2. I expected a big redesign at the OSX 11.0.0 release. If they make the big change now, what is there to show for a “wow” factor in a few years? We’re almost at the end of the 10 series anyway.

  3. “…silly skeuomorphic designs in iOS.” If Jonny goes flat or whatever I hope Apple still allows for the use of “silly” skeuomorphic. I don’t think I’m alone when I say I like them. I don’t want to look at an Excel spreadsheet while on my iPhone or iPad mini.

    1. You need an Android. I don’t want to fiddle with my phone for hours to set it up. A coworker recently receive his S4 and spent hours trying to learn its features – never could get Airwave to work.

  4. Guys:
    I think this whole issue of UI “flatness” or not is distracting. Very distracting.

    For many years (decades?) the Apple focus has been on whole design= UI Visuals + UI Functionality & ease of use.
    If iOS7 is only about UI visuals, then I will be very disappointed.
    I agree that we need some kind of “refresh” but more than just flatness or not.

  5. Hey, if it’s not broke, don’t fix it. Well I have never thought IOS was broke. That’s why I buy apple. If I thought it was broke I would have stayed with Windows. (Now THAT really IS broke. ) Johnny, add new features OK, but keep all the old stuff I like.

  6. I don’t think a new iOS look is a make or break issue. The current iOS is both attractive and easy to learn. Ive will undoubtedly seek to iron out inconsistencies between the UI and the design principles of the hardware it’s running on: Less fussiness, cheesiness, more clarity of purpose, cleaner lines, etc.. But it’s not a make or break change – that’s more down to the hardware itself.

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