Apple CEO Tim Cook needs to win back investors

“Tim Cook is stepping back into the public limelight just as the Apple chief executive finds himself faced with a growing list of challenges that may tax even his considerable abilities — and his demonstrated ability to turn on the charm,” Therese Poletti reports for MarketWatch.

“Cook is just coming off an impressive appearance before Congress — where he defended Apple’s controversial offshore cash and tax practices,” Poletti reports. “Tuesday night, Cook officially kicks-off the D11 conference, a high-profile gathering of high-tech and media executives hosted by AllThingsD, the technology blog that, like MarketWatch, is owned by News Corp.”

Poletti reports, “But an even bigger test will take place at Apple’s worldwide developer conference next month, when the company is expected to demonstrate an upgrade to its iOS mobile operating system that will be the precursor to other new iPhones and possibly iPads in the fall. This will be the first time this year that Apple is talking about actual products, and Cook badly needs to win the company back some buzz.”

Read more in the full article here.

50 Comments

  1. OMG! No new externals…! OMG! No “portfolio product”! OMG! OMG!

    Jeepers.

    Anyone ever read the old testament where the deity of the day wanted to lead the people because he knew what they really wanted, but all along the people just wanted to be like all of the other surrounding nations by having a regular king-type-person that looked and smelled and tasted like all of the other kings? So the DOTD [deity of the day] let them have their way, and they came to look and smell and taste just like all of the other surrounding nations, and that’s when their problems really began. (And I bet their stock value tanked too.)

    Why do the naive, hasty, and not-well-informed that frequent this site constantly send out their dribble about Apple not being like everyone else?

    Stop confusing stock value, (especially day-to-day), with corporate success, they’re simply not the same. And this is definitely true for Apple.

    I’ve got some info for you: Apple’s just waiting for everybody else to catch up, and when they do, just like when SJ was here, Apple will take the next giant leap, and then wait for everybody to catch up. All you have to do is stop listening to the expulsions of the 99% of the anal-cysts that get promoted here, do a little historical retrospective on Apple, (all the way back to just before SJ was fired from Apple), bring all of that hindsight back to the present and you’ll have a more real view of the way things are, and a much better chance of estimating the way things will be.

    It’s a lot better than the constant whining, and way more productive.

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