Apple last night debuted the second in an series of impressive new iPhone 5 ads, “Music Every Day,” following the excellent “Photos Every Day,” on U.S. broadcast and cable TV networks.
In the ad, Apple shows scenes of people listening to and enjoying music with their iPhones in various locales and situations.
The ad is scored with a simple piano arrangement and the only voiceover is at the end of the spot, “Every day, more people enjoy their music on the iPhone than any other phone.”
The ad closes on the familiar “iPhone” text followed by the Apple logo.
Direct link to video here.
MacDailyNews Take: We smell CLIO Awards.
As we said about “Photos Every Day:”
Excellent job, Apple and TBWA\Chiat\Day! Lee Clow’s fingerprints are all over this one, and that’s a Very Good Thing™, indeed.
Good Jobs, more like these – and for iPad/iPad mini and Macintosh, too – please!
Related article:
Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video) – April 26, 2013
Boring
Boring like a beautiful sunrise is boring. Boring like a heart-warming story is boring.
It’s a beautiful ad, but visually and aurally. I love the compositions the pacing. Very well done. It’s elegant, even. We can all relate to the music that moves us. The ad connects on that human level.
Yes, I agree. You are.
Does “Zzz” prefers the ridiculous superspy ads like the ones for Android phones? You know, the ones meant to appeal to the under-15-year-old boy market? With lasers and armor suitcases and boxes with secret chambers?
Or the ones from Microsoft that make me want to strangle someone?….
I like throwing chairs.
I would much rather see these types of subtle, artfully done ads which Apple and their advertising firm produces then the loud, clattering, in your face, angry dancing young school girl ads that Microsoft produces.
Apple has a lot of advertisements for iPhone 5: both energetic and meditating. It is not like Apple only runs one and the same advertisement only; it is a mix, they get interchanged in the rotation.
Conveying a message through emotion.
Obviously beyond your reach.
it was BORING, all those happy lively scenes with music to put you to sleep.
These ads tap into a multitude of emotions, and there’s at least something for everyone in them.
Android device marketing, almost on the whole, relies on cheap adrenaline shots that are meaningless to real-world use. DROOOOIIIID! with a bunch of robot arms flying about or breaking through walls really doesn’t say a damn thing about what the device will mean to the person using it.
Bravo, Apple and its marketing team.
Exactly. This ad is beautiful and practically the antithesis to the near-non sequitur DROOOOIIID ads with robot arms and lasers.
Apple’s ads should project an aesthetic that matches the products, and appeals to the demographics to which Apple is marketing its products. I think this ad does that well.
It’s an awesome Ad.
Buy a droid you buy an awful piece of plastic crap made by a company that wants o spy on you, and has no respect for your privacy nor intellectual property.
Buy an iPhone and get in touch with your soul. Become one with the universe.
at the end of the day its just a gadget….both a tool and a toy. you dont want to overemphasize its importance or it looks stupid
Awesome!
Music is trying for the heartstrings, but it is a little…yeah, boring. Visuals are 10/10 though, they’re definitely getting some mojo back.
Certainly on the right track getting back to what was the core of the brand and the product, the image is classy, as opposed to chav for Android and desperate and derivative for Win phone.
Yeah, this will sell lots more phones. And get AAPL going again. And return Apple Inc. to the level of greatness it once had. Sure it will.
Hello, Pete Peterson! Different name, same FUD!
Sure beats a plastic Android with a 2 hour battery life.
L’ha ribloggato su P@ssioneMobile.
People, places, activities, situations. Rhythm, ‘Crescendo’ and conclusion. Happiness and emotion. Cosmopolitan. Apple at best. Marvelous.
You watch this ad and you can feel the joy. Is it the music or is it the iPhone?
The filming style reminded me of Lost In Translation.
Thought that the ad was exceptionally well done. A bit disappointed in the ending voice over. The fact that more people enjoy music on their iPhone isn’t really the point, is it? Something more personal would have resonated more … at least with me.
These remind me of my favorite commercial of all time, the VW Cabrio ad with Nick Drake’s “Pink Moon” – http://www.youtube.com/watch?v=BIOW9fLT9eY . (Wish I could have found a higher quality version to link to.) It’s a visual and aural respite from the loud, jarring ads used for a lot of tech products, kind of like Apple products themselves.
Here, hear! Best ad ever.
0:27 – 0:31 One man is hitting the table with his fingers… And on his arm is a special watch!! Ist that maybe the iWatch???