“What will be remembered about Nocera’s latest Apple column is that he called Tim Cook a liar — accusing him of telling, under oath, a ‘whopper’ and a ‘flat-out lie,’ Philip Elmer-DeWitt reports for Fortune.
“Nocera implies, but doesn’t actually say, that he makes those charges after watching Cook’s testimony,” P.E.D. reports. “I watched Cook’s testimony — twice. I find it hard to believe that Nocera saw any of it. And having read the documents and news articles he cites, I believe that on the points with which he has factual disagreements with Cook, he’s provably wrong.”
Read more in the full article here.
MacDailyNews Take: And, that, save for the quote below, is all the time (too much already) that we’re going to waste on Joe “Slime Bucket” Nocera.
I think you’re a slime bucket who gets most of his facts wrong. – Apple CEO Steve Jobs, to Joe Nocera, July 23, 2007
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
Related articles:
NY Times publishes yet another Apple hit piece from slime bucket Joe Nocera – January 15, 2011
NY Times’ Nocera: Steve Jobs can no longer be trusted – January 15, 2009
Slimy NY Times writer rehashes Apple CEO Steve Jobs’ health concerns yet again – July 26, 2008
NY Times’ Joe Nocera blasts Apple customer service with unsubstantiated claim – January 05, 2008
NY Times writer: Apple CEO Steve Jobs does not deserve free ride in options backdating brouhaha – May 02, 2007
If this dick wants to point out liars, all he has to do is look around the office or in the mirror. Talk about the pot calling the kettle black!
“I think you’re a slime bucket who gets most of his facts wrong” BWWWWAAAAAAA!!!!!! That’s classic!
They’re just pissed that the iPad couldn’t save them from their own shitty journalism!
In this age of the blog, where vomiting out content as quickly as possible is all that matters, true journalism is dead.
True journalism has been dead for decades now. Most news organizations rely on press releases (which bombard them daily) and do very little fact-checking or investigative work.
What could really set a news operation apart today is to stop the rush to get out every scrap of news and focus on true investigative journalism. Then publish it in a variety of methods, such that if you bought the print subscription you gained the online version automatically (don’t require multiple subscriptions), and have an online-only option.
The New Pork Rinds.
He judges this with his wealth of knowledge accumulated from running a company.
Cook was impressive. His answers were clearly thought out and persuasive. What I liked best was watching him answer asinine questions from senators. He was cool, magnanimous, collected, but unswayed and most importantly of all, not ticked off. Hillary Clinton in front of senators in a hearing comes to mind as the exact opposite. Granted, they were basically accusing her of being an accessory to the murder of four diplomats in her care, but when she was asked asinine questions over and over she blew up.
Tim Cook was a 7.5 or 8 in my book before this testimony. He’s well over 9.5 in my mind now.
Steve would have been all over that guy like a cheap suit.
Tim’s more sedate but still effective in his own way.
If Steve had gone in breathing fire (and I don’t think he would have because he’s way smarter than that), he would not have had nearly the positive effect Cook just achieved. This wasn’t about screaming who’s correct, this was about calmly pointing out that Apple not only pays billions in taxes, but is simply following the tax codes set forth by various countries.
The brilliance of Cook’s approach was that it allowed the Senators to open mouth, insert both feet, and look like complete morons doing so.
Yes! The New York Slimes is back!
Slime bucket.
Come on someone. There is a photo op here somewhere?
MDN forgot to include the best part of Fortune’s article:
——
It was Nocera’s 2008 account of that phone call with Jobs that captured, in two sentences, the essence of their relationship:
“This is Steve Jobs,” [Jobs] began. “You think I’m an arrogant [expletive] who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.”
—–
Philip is good with correcting the lies of Nocera, but he is fundamentally wrong on accepting that Apple violated “spirit of the law” by “sending money to a holding company that has tax residency in no country”.
First of all, all of those money were never on USA’s soil to begin with (earned abroad), and they will become subject of USA’s tax code only when Apple will want to import it to the country.
Before that, neither letter, nor spirit of the law was violated by Apple.
Also, money in the holding company, as Philip himself admits, get there AFTER TAX in the appropriate territories.
New York Times: Pravda with restaurant reviews.*
*courtesy TheloniousMac
That would be the NY Post.
I just wrote this comment on the NYT site:
The Times needs to stop this unrelenting attack on Apple. It seems The Times is focusing exclusively on Apple to generate web traffic and readership. If the issue is about corporate tax avoidance, there should be broad investigation about ALL companies. Apple’s tax rate is higher than most of the other large U.S. corporations. I believe Google had about 4% tax rate last quarter, but I have not seen a single article about that. This focused and unrelenting attack on Apple is unacceptable and seems like The Times has declared war on Apple. I read The Times to gain unbiased and balanced perspective, but I don’t seem to get that here lately. I am this close to cancel my subscription. We get enough of one sided noise from Fox News.
Sadly Journalism is dead. Sadly News today are not published by Journalist. Oh and by the way, SJ tells it like it is, Joe Nocera is a SLIME BUCKET! lol
“Sadly Journalism is dead ”
Worse. Journalism is undead.
Lurching forward on broken ankles, dribbling gobbets of bile, animated only by hate and the prospect of devouring the grey matter of those who still enjoy the gift of life.
Where are Francis, Bill, Zoey, & Louis when you need ’em?
Where are Van Helsing, Tallahassee, Alice and Jill Valentine, Michonne?
Hell, I’d settle for Jane Austen: “It is a truth universally acknowledged that a zombie in possession of brains must be in want of more brains.” — Pride and Prejudice and Zombies, New York Times Best Seller, 2009
Nice analogy. And the undead feed on sound bites and mobile phone video clips.
This guy does seem like a blowhard but he’s right. Tim Cook did lie saying they don’t use tax gimmicks.
Shut up Cook. You use tax gimmicks like no other company in the history of the world to the tune of getting out of paying any real tax on $100 billion.
you moron:
so you were present at hearing
+ you know that Cook/Apple lies more than any other competitor because…?! because you went through all the articles & hearing of those firms?!
by the way, are you that naive to think no 100% of other firms do not do the same or worse?
by the way, Apple it turns out did nothing illegal and is amongst the top tax payers in the usa. so, what is your point?
see the Forest, not the trees, you little mind.
see my bigger point below.
rolf:
You delusional fuckchop. Nobody ever said that other companies don’t lie and steal and cheat either. The point is you delusional morons think Apple is so different.
They’re not. And Tim Cook lied. It’s a true statement. That’s it. Move along. Who cares.
Would you care to detail exactly where Tim Cook lied about a specific point? Or maybe you just want to keep screaming nonsense that reinforces your own irrational hatred of Apple. You look like a fool every time you post here. Nobody cares about your tantrums, except that it clutters up the feed and it’s a waste of space.
“We don’t use tax gimmicks.” Tim Cook.
That’s a completely absurd and ridiculous statement. It’s a compete lie. They use tax gimmicks on an order several times of any company in literal history. They have shell companies that suck in profits. They use these tax gimmicks in tax havens and save billions in taxes.
Shell companies just to suck in profits. Actual shell companies.
Even in the Virgin Islands. They even went so far as to transfer IP to tax havens where those shell companies charge a royalty fee to Apple Inc., thereby reducing Apple’s taxable income.
They use every single tax gimmick in the book and beyond. It’s insane the lengths they went to to do this. Fucking greedy psychopaths they are.
And a moron you are for not understanding the scope of their tax avoidance scheme.
I understand what they are doing better than you do. This stupid construct concocted by Levin and McCain about shipping intellectual property to other countries is a fantasy. Apple is not a software company. It’s a hardware manufacturer and it makes the bulk of its money selling hardware.
Apple is avoiding taxes as best they can, just like every other person and company in America. Taking advantage of every legal deduction and legal strategy one can is just intelligent management, not breaking the law. Tax EVASION is breaking the law.
Why are you not criticizing Google for their tax EVASION in Britain? They’ve been shown to be selling advertising (their main product) in Britain and booking it in the Caymans to EVADE British taxes. Why aren’t you criticizing GE? They paid NO tax on several billion dollars profit and got a tax credit refund to boot. How about EXXON? Record profits and yet receiving tax subsidies and credits. Where’s your outrage? You simply hate Apple. Your credibility is zero.
Your idiocy never stops.
Apple is a SOFTWARE company and a HARDWARE company. Both.
And when it comes to software:
“The big secret… or not so big secret… is that Apple is a software company.” Steve Jobs, AllThingsD Conference, 2007.
Apple has a ton of IP related to iOS and Mac OS X. They have a zillion software titles, from consumer level Apps like Keynote to Pro Apps like Final Cut Pro, Logic Pro, and others.
iTunes, what made Apple who they are today, is just software. iCloud is software. The iPhone is just software:
“Steve and Phil put the iPhone on the table, and asked me what I saw. I said I saw a blank slate. They said exactly. The phone is about software. That’s what it is. It can be whatever you want it to be through software.”
Just shut the fuck up already.
Really? How much money does Apple make selling iTunes? iOS? Even OS X sells for next to nothing. The big secret is that Apple is a software company only to the extent that it has to be to sell its hardware. Compare revenue from iPhone sales versus revenue from iOS.
We’re talking about taxes here, and taxes are based on revenue. In Apple’s case, revenue is mostly based on hardware sales, STFU about the taxes avoided on IP sales. It’s a moronic argument. Your hatred for all things Apple forces you into some very stupid positions. Get life, already.
First, none of Apple’s hardware works without their software. Without iOS, Apple is nothing and neither is their hardware. For this reason, the software, not the hardware, is invaluable. The iPhone and iPad make up a large chunk of their income. Apple defends its software rigorously through patents. You may have been asleep but they were awarded close to $1 billion in IP infringement damages in the Samsung case, a case involving software and Apple’s right to that intellectual property.
The tech industry is all about IP. Without IP, you’re dead. You get your IP valued officially, and it forms a big part of the value of your business. Without this IP, Apple is dead in the water.
The thing you don’t understand is that hardware is simply a commodity. The cost of the software is built into the cost of the hardware but the software is the most unique part (computers work effectively the exact same way in terms of hardware). Software is very proprietary.
You pay for the R&D and the work that went into making the software on every piece of Apple hardware you buy. No shit it has to work this way or else they’d go broke. They have thousands of software engineers working everyday on software. It’s a big chunk of what they do.
So good job on completely oversimplifying it you idiot fanboy.
And if you really understand tax avoidance schemes and loopholes… and what Apple has done here… let me say it again you idiot: they transferred a lot of the value of their IP to a tax haven in a shell company… a company that doesn’t exist… and that company is charging Apple Inc. money for using its technology in the form of a royalty. This reduces Apple’s taxable income. It’s an absurd scenario but it’s true and other people do it to. That’s why it’s called a loophole. A gimmick. And any other idiotic term you want to call it. We have looked at doing this to in a tax haven. We can if we want. But the problem is your money and other valuable property gets stuck abroad because as soon as you transfer it back home out of the shell company you get taxed on every dollar.
Apple didn’t stop at the royalty gimmick. They set up several other shell companies in tax havens to move money around and funnel profits in different areas. About 70% of their taxable income is in tax havens.
Wake up fanboy.
Excuse me. Levin accused Apple of charging Apple subsidiaries royalties for use of its own wholly own IP, which in his fantasy world he claimed Apple had transferred ownership off-shore to one of these Irish holding companies. Cook categorically denied doing any such thing. Why would Apple charge itself for use of its own IP? Apple does NOT LICENSE its IP to other companies. What Levin described is the practice that Microsoft, Google, and others do that DO license IP as part of their business model, but not Apple. Apple makes very little from royalty licensing in this matter. Such a transfer would make little sense. . . Certainly not the Billions implied by Levin. Apple makes their Billions on hardware sales.
Hey swordmaker:
You naive gullible idiot. No, Cook,et. al did not flat out deny they did this. There is a signed agreement by them transferring the IP to a shell company in Ireland with royalty payments.
Apple does not use tax “gimmicks” or “loopholes”. Apple complies with the tax laws of the jurisdictions in which it operates and pays taxes it owes. Apple didn’t make the rules of the tax game, but it plays the game well and by the rules.
If countries like the U.S., Ireland, Germany, etc. want to change certain practices by companies or individuals, then it simply needs to change its tax code. See the so-called Affordable Health Care Act for a perfect example of this.
You’re a fucking fanboy moron. Apple uses every tax gimmick in the book. That’s what they do. You’re so delusional you deny facts and reality.
Setting up shell companies in tax havens and transferring IP abroad only to charge back your own company royalties to reduce your taxable income is a well worn tax gimmick that takes advantage of many tax loopholes. This is exactly what Apple does. This is the definition of tax gimmicking and tax loopholes.
By the way, some of the things Apple does are illegal in other developed countries. That’s fine that in the US they’re still found to be compliant, but the point of the hearing you fucking idiot is that the US government wants to close the tax loopholes/gimmicks and they’ve been looking at ways to do it for the past several years.
“Changing one idiot fanboy, one day at a time”.
Your language and ad hominem attacks show you have no facts to back your position. I do:
“Apple does not use tax gimmicks. Apple does not move its intellectual property into offshore tax havens and use it to sell products back into the US in order to avoid US tax.” — Apple’s prepared and published testimony presented under oath before the Senate of the United States Subcommittee on May 21, 2013 by Apple CEO Tim Cook.
Read more at http://macdailynews.com/2013/05/20/apple-publishes-full-testimony-to-be-given-before-the-u-s-senate-permanent-subcommittee/#IxAWR7Pgmiz2rUXt.99
Now you idiot who doesn’t know the facts, Shut up!
1. Nocera: change careers. your deductions are all erroneous. you get all facts wrong. your analysis is immature.
2. what is it with all you people that spend all your energies trying your best to break the best (firm) America has to offer?! why this guilty pleasure? why self-destruct? show me another co. that is in the Black and whose label Made in USA CAN make us proud at all, if not prouder?! Come on! get a life. go jerk off but what is this stupidity, esp. when Apple never harmed us and is already amongst the top tax payers in the country! if we break it, who’ll pay for our lazy, insignificant jobs?! this is absurd neurotic, psychopathic, silly, imbecile strategies. get a life!
Who is John Galt?
The New York Times isn’t all New York SLIMES. But it’s record on Apple comprehension is nearing F-.