“We sorely need Apple,” Derek Rielly writes for The Age. “Because Apple brings beauty and simplicity. It takes the pain and the confusion out of computing.”
“Let me a paint a picture of a park-side setting in eastern Sydney. We see three boys, all eight years old. After hours of skateboards and pushbikes and swings, they demand a moment of repose in front of a computer screen, in this case their parents’ telephones,” Rielly writes. “Two children receive iPhones. Immediately they tap, swipe, punch and dive into the warm waters of their favourite games. A third child, we see, becomes increasingly agitated, his taps and swipes faster and more desperate. ‘Dad! Dad! It doesn’t work,’ he pleads.”
“The dad is an executive with the company, as it happens, and it takes him five minutes to assemble some kind of order into his Android device,” Rielly writes. “At the time, I found this real-life comedy the perfect representation of the Apple computing company and the importance it serves in our lives. It could’ve been an advertisement, if it wasn’t so cheesy.”
Rielly writes, “Two smiling kids, with Apples, and the other little brown-haired boy, face wet with tears, clutching his useless plastic and glass case. The easy-to-use, friendly interface and ergonomics in another category to the bulky, clunky, junky and anything but funky PC device.
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]