Analyst: Samsung, BlackBerry marketing tends to mentally enslave the Indian consumer

“Trip Chowdhry of Global Equities Research today reiterates an Overweight rating on shares of Apple (AAPL) and a $650 price target, while opining that in India, the company’s products are ‘not very popular,’ based on his conversations with ‘about 30 – 35 people around Apple Reseller Stores’ in the subcontinent,” Tiernan Ray reports for Barron’s. “Those resellers, dubbed ‘iWorld,’ are ‘very few in number and poorly located,’ he observes, adding to the fundamental obstacle that only about 60 million people in India can afford Apple’s products, he believes, out of a population of about a billion.”

“Apple is ‘outmarketed’ in India by BlackBerry (BBRY) and Samsung Electronics (005930KS), writes Chowdhry,” Ray reports. “Chowdhry notes Apple hasn’t garnered the “elite” brand that BlackBerry and Samsung have cultivated: ‘Samsung and Blackberry have constantly advertised themselves as the ‘elite’ ones. In this way, they create an environment where they tend to mentally enslave the consumer to buy their products. In terms of advertising, one is likely to see Samsung Ad in every 15 minutes on television, whereas Apple Ads are rarely there. Apple Ads are only flashed at the time when a new iPhone is being launched.'”

Ray reports, “Despite that elite branding, Chowdhry thinks consumers buy a Samsung phone thinking they’re getting a ‘cheaper iPhone,’ and basically have no knowledge of Apple features and services such as iCloud… Despite all of that, Chowdhry concludes that the 60 million who can buy an iPhone is ‘no chicken feed,’ as it is ‘the total population of the U.K.'”

Read more in the full article here.

MacDailyNews Take: We meet a lot of misguided souls here in the U.S. who think their Android phones are “just like iPhone.” They’re just like the old Windows sufferers who thought they had a PC that was “just like a Mac.” They either wise up eventually or they suffer for life with frustration and lost time. Either way is quite fine with us; both outcomes make us exceedingly happy.

Do not reward thieves. Do not finance knockoffs. Do not proclaim inferior, insecure knockoffs to be as good as – or even more laughably, better than – the original, lest you be thought an idiot by those in the know.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Jubei Kiwagami” for the heads up.]

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