Pegatron CEO says Bloomberg reporter concocted report of ‘falling iPad mini demand’

“Most Asian journalists covering Pegatron’s investor conference Wednesday focused on the fact that the Taiwanese electronics manufacturer’s first quarter profits were up more than 80% year over year,” Philip Elmer-DeWitt reports for Fortune. “But Bloomberg’s Tim Culpan came away from Wednesday’s conference with a different story, one with an anti-Apple slant that got widely picked up.”

P.E.D. reports, “Focusing on the fact that after growing 162% year over year in Q1 Pegatron’s revenues from consumer electronics were expected to fall 25% to 30% sequentially in Q2, he set out to pin the blame on the iPad mini.”

• His headline: Falling IPad Mini Demand to Push Pegatron Electronics Sales Down
• His lead: “Pegatron Corp., the Taipei-based maker of Apple Inc. devices, forecast its biggest drop in consumer-electronics revenue in six quarters as iPad Mini demand falls.” (emphasis mine)
• His killer quote: “A decline in revenue from the iPad Mini ‘is more on demand, while price has been stable,’ Pegatron Chief Executive Officer Jason Cheng said.”

P.E.D reports, “Two things about that quote immediately raised suspicions… To get to the bottom of the story, I asked Pegatron CEO Jason Cheng by e-mail about that quote.”

Read more in the full article here.

MacDailyNews Take: Culpan must have missed the memo, “The fix is no longer in.” Try to keep, up, Timmy, okay?

[Attribution: 9to5Mac. Thanks to MacDailyNews Readers “Fred Mertz” and “Dominick P.” for the heads up.]

Related article:
Apple supplier Pegatron boosts China workforce by 40 percent ahead of next-gen iPhone models – May 9, 2013
Pegatron forecasts revenue drop on falling iPad mini orders – May 8, 2013

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