“Microsoft is expected to announce second-generation Surface tablets at the company’s Build Developer Conference, which will be hosted from June 26-28, according to sources from the upstream supply chain,” Aaron Lee and Joseph Tsai report for DigiTimes.
“Since Microsoft only achieved sales of 1.5 million units for its first-generation Surface tablets (one million Surface RT and 500,000 Surface Pro), only half of its original expectations of 3-4 million units, the company is taking a cautious attitude over promotions for its second-generation models,” Lee and Tsai report. “Microsoft retained most of its component suppliers from the first-generation models for the second-generation ones with Pegatron Technology staying as the devices’ manufacturer.”
Lee and Tsai report, “The sources also noted that the second-generation Surface devices reportedly will only feature a 7- to 9-inch displays to meet the rising demand for smaller tablet devices.”
Read more in the full article here.
MacDailyNews Take: We keep looking for a Surface tablet out in the wild, but, alas, no luck yet in spotting one. In order to better entice their target market, perhaps Microsoft should bundle each Surface tablet with a cool helmet and handy drool cup?
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