“It was hard to listen to the second quarter financial report from Apple and not imagine Steve Jobs spinning like a top in his grave,” Rob Enderle writes for CIO.
“When Jobs took over Apple, the company was awash with debt, mere months from going bankrupt and selling way too many products to manage,” Enderle writes. “Cook’s stated plan is to eliminate Apple’s cash reserves, increase debt and build a lot more variety into Apple product lines. It reads like he’s planning to return Apple to how it was when Jobs took over—hopefully short of the ‘nearly bankrupt’ part.”
MacDailyNews Take: Cook’s stated plan most certainly is not to eliminate Apple’s cash reserves.
“Assuming someone at Cook’s level is an idiot isn’t in itself wise; rising to that level requires a certain amount of intelligence and, as COO, if nothing else Cook should understand numbers,” Enderle writes. “Here’s what I think could be going on.”
MacDailyNews Take: Enderle think? Since when?
Enderle writes, “At the outset, Cook had to know that the only reason Jobs wanted him for CEO was because Jobs thought until the very end that he could come back. Given the choice, Jobs believed Apple’s board would pick him. In other words, Cook was selected specifically because Jobs knew he couldn’t do the job and would be an excellent placeholder because he was so badly matched. Cook likely knows his days are numbered… ”
Full article – Think Before You Click™ – here.
MacDailyNews Take: Behold, the new low water mark for Enderlean fuckery.
[Thanks to MacDailyNews Reader “Foster” for the heads up.]
Related articles:
Enderle on iPad mini: ‘There are a lot of ways this could go wrong’ – October 3, 2012
Enderle: New iPad is a ‘penis iron’ and Meg Whitman is clearly a bigger asset to HP than Cook is to Apple’ – March 26, 2012
Enderle: Apple’s secret ‘fifth column’ saboteurs beat Microsoft, Dell, HP, Google – June 1, 2010
Rob Enderle: One idiot to rule them all – January 25, 2010
Rob Enderle couldn’t analyze his way out of a wet paper bag – July 24, 2009
Enderle: Apple didn’t change the world – May 04, 2009
Enderle: Apple’s marketing mistakes mirror those made by Republicans in U.S. presidential race – November 03, 2008
Enderle claims Apple iPhone hasn’t made a dent in RIM – July 25, 2008
Enderle: Is Apple rotting from the inside out? – December 28, 2007
Enderle: Apple’s iMac updates are modest and late; Apple lagging behind HP – August 08, 2007
Enderle’s infinite loop: ‘This year will be really nasty for Apple’ – January 22, 2007
Enderle revels in ‘collapsing’ iTunes Store sales that are actually surging – December 18, 2006
Enderle: Microsoft’s Zune could be very successful – November 07, 2006
Enderle: ‘4th quarter will be Apple’s hardest since the first iPod Christmas’ – September 18, 2006
Enderle: Anticipating an Apple-Google Merger – September 05, 2006
Enderle: Microsoft’s ‘iPod killer’ Zune is ‘brilliant strategy’ – July 24, 2006
Big surprise: Enderle was wrong about Apple’s holiday quarter Mac sales – January 19, 2006
Enderle: Microsoft’s ‘PlaysForSure’ going to be a long-term problem for Apple – January 09, 2006
Enderle: ‘Some people got really excited by the new iPod, but a growing number of people did not’ – October 19, 2005
Judgement Day waits for Rob ‘fourth quarter should be ugly for Apple’ Enderle – October 11, 2005
Tech pundit Enderle: ‘Microsoft wrote the first Mac OS’ – September 28, 2005
Tech pundit Enderle: Apple’s Mac has about 12 months to prepare for Windows Vista threat – September 19, 2005
Tech pundit Enderle incorrectly compares Apple’s Mac OS to iPod licensing – September 01, 2005
Tech Pundit Enderle: ‘fourth quarter should be ugly for Apple’ – August 09, 2005
Enderle: ‘iPod Halo Effect is just a myth, same thing as having Paris Hilton visit Apple stores’ – May 02, 2005
Tech Pundit Enderle: ‘This year will be more difficult for Apple Computer’ and iMacs in earthquakes – January 24, 2005
Mary Enderle: Apple iMac G5 ‘isn’t a good desktop design, seems poorly thought out’ – September 10, 2004
Enderle: maybe it’s time for Apple and Sun to merge – August 10, 2004
lol, MDN
I thought that that kind of MDN comment would appeal to your level.
Although Enderle is pathetic for trying to garner hits this way, I am at a toss up as to who is lower here: MDN, Enderle or you.
Lighten up.
Pompous twit.
Hey Dad, how about I make you a nice warm cup of STFU before you go to bed?
Enderle is the lowest. Botvinnik shares a distant second with Fwhatever and his ilk.
Oh Melvin! Does this mean the engagement is off? Do I have to give the ring back? I am devastated.
Wow, that’s pretty good, coming from you, C3PO…
opinions are like assholes, everyone has one and occasionally they are clear. lucid and then, other times, as with y’all’s in this case, they simply are full of shit.
fuck off POS and happy trails
Honestly what is your problem with the English language? There is no such thing has good or bad goods and your chronic complaint about them is getting tiresome.
MDN please add an edit feature!
Maybe not, but there are decent and indecent words, as determined by society. No, you’re not a rebel for using them like any other word. While I can agree with 3I3c7ro’s longing for decency, his above insult and condescending tone not only don’t help his cause, they hurt it.
And even though I long for a more decent world, the reason such “bad’ or “indecent” words exist is to drive home a point in certain situations. I full believe this is one of those situations.
313c7ro : oops!
I agree with 3I3c7ro.
Foul language is not professional and never will be. You will never find it in Science journals, it will never be used by legitimate news organizations when reporting the news. Why? Because it makes the reporter/organization look juvenile and unprofessional. I weakens a news organizations credibility.
In short, it is uncalled for. MDN could have just as easily said that Enderele “reached a low point in his shenanigans.” (Look it up in a dictionary shenanigans actually fits better than the word that was used.)
Might as well ask for the opinion of the next street person you meet. Enderle is entirely irrelevant.
Do you mean Dvorak?
Irrelevant but well paid.
I think of the Enderle Group as a cut above the homeless couple with dog. Both have proven business models but they come with attendant risks.
The dog is mangy, pathetically appealing. The man typically wears camouflage; the woman’s wardrobe is late 2000 Goodwill. They take turns holding up cardboard signs for use at major city intersections, long recognized as optimal panhandling technology. They are skeletal, their faces creviced, due not to hunger but to chronic methamphetamine use. The business model, learned through tutorials in one of several Google Groups, is a direct appeal to basic emotional vulnerabilities present in all humans and explicated in neurobiological terms by Panksepp et al. The average yield is estimated at $35K annually in major U.S. cities that permit this form of public solicitation, higher in warmer climates. Adjusted for HRO (Home Renter/Owner), which factors out housing costs, social services, and taxes, the number is $110,000, placing such a family of independent entrepreneurs squarely in the middle class.
Internet analysts, like the typical homeless group, trade in raw human emotional appeal, but benefit greatly by employing fear, jealousy, and envy components instead of the simple compassion impulse depended on by simpler street people for their livelihoods. As well, the intersections in which scraggly people play on our fears and desires are more lucrative in the nodes of the mighty Internet.
Contrast that with early Apple investors…
“The Menace is loose again, the Apple investor, the hundred-carat headline, running fast and loud on the early morning internet, low in the saddle, nobody smiles, jamming crazy through web traffic and ninety miles an hour down the T1 backbone, missing by inches . . . like Genghis Khan on a laptop, a monster steed with a fiery Cat 5 port, flat out through the eye of a firewall and up your daughter’s portfolio with no quarter asked and none given…” With apologies to HST.
The world has spun off its axis. Who in Gods name pays for this drivel, how do scum like Enderle sleep.
How does he look his kids in the eye?.
Oh God please tell me Enderle didn’t actually reproduce! With more little Enderles around the world is doomed.
Who is Enlerde?
He and his wife are the “Enderle Group,” operating out of their one bedroom home somewhere in Marin County.
I think he’s actually south bay. Please leave Marin County out of this. We’ve nothing to do with this DFB*
* Dick for Brain
You left off the 3rd and smartest member of the group: the dog.
lol
Umm, most people would consider being able to work from home a bonus. (I personally don’t, actually.)
Also, I think his kid is one of the group too… or else I’m thinking of one of the other analyst ‘groups’ that shows up on TV all the time, where the (at least 20something) kid is now on the scene.
Look up 1980’s Porn Stars! lol
E Hole!
After you read Enderle in the byline do you really need to read the rest?
Nope. Enderle is a worm. He will say absolutely anything to create controversy and make a buck. I despise the puta.
I don’t think Apple had any debt when Steve came back. In fact, I don’t think Apple has ever had any debt.
Are you kidding? Did you read (or at least listen to) Steve’s book?
You mispronounced his name.
It’s sounds like this: “end erlie”. He should know when to quit.
“It was hard to listen to the second quarter financial report from Apple and not imagine Steve Jobs spinning like a top in his grave,”
Actually it was harder to listen to Enderle.
Is this guy fucking retarded!! My apologies to those with learning disabilities. It’s all about the BIG PICTURE!!! Listen to EVERYTHING Steve has said!! Stop thinking of Apple as a traditional company! They’re smarter than you!!
Is this guy fucking retarded!!
Oh, did you miss the part where the article mentioned that it’s Rob Enderly we’re talking about?
-jcr
Enderle has reached the end of the line in he career.
Not going to even scan the outtakes of his scribbling.
I bet M$ doesn’t even pay him anymore. This is probably Enderle’s last stand at landing a job on samdung’s PR dole.
I heard a rumor that Enderle Associates were moving up from the garage closet to the guest room.
He is irrelevant. He’s not on the radar as a credible analyst. I guess MDN,as usual, just reprinted his inane remarks to stir up trouble. A waste of time reading past the first few sentences. But most analysts,regardless of their positive or negative forecasts for Apple, are useless.
You’re finally getting it.
I get it. You get it. It’s just that I don’t follow the herd around here. Nor do a lot of others actually. Thankfully. Never worry about pleasing or displeasing anyone. Think and speak for yourself. Never seek the affirmation of others otherwise you compromise your own thoughts and principles. But it’s nice that you agree with me. Finally.
Enderle has been saying that Apple was in debt when Steve took over, for the last 15 years. He even says that he was instrumental in helping Apple before Steve came back.
When Steve came back in the late 90s, Apple still had $2 billion in the war chest. Things got tense before the turn around but Apple never did go into debt.
I’ve tried to set Enderle strait for over 10 years. Even showed him Apple’s yearly reports. The man is thicker than all the kids on the short bus put together.
As a parent of a child with a disability, could we please leave those with learning issues out of it? Clearly, as some of these posts indicate, intelligence does not always correlate to wisdom. Idiocy comes in all IQ levels.
Though I do think Enderle is dim, it is also fairly clear that he is either willfully ignorant or dishonest.
Tim Cook = anti Steve Jobs. Screwing around with the stock while Rome burns.
BLN: are you Rob Enderle in disguise? Is BLN just one of your noms de guerre?
BLN = The Fatboy in the Kinderkarten.
Uttering yet more of his inane rubbish.
Remember Fatboy: “A little knowledge is a dangerous thing”.
I guess this pretty much seals Cook’s permanence at Apple, since Enderle has never, ever been even close to right about anything. Enderle is the guy who puts the ‘anal’ in analyst.
Hilarious!
As Gruber noted ten years ago (2003):
>Speaking of jackasses, how about technology industry “analyst” Rob Enderle? Enderle is both:
* Frequently quoted in major mainstream media
* Nearly always completely wrong…
One would hope these two facts would be mutually exclusive — that a self-professed industry expert whose pronouncements about Apple were nearly always wrong would eventually stop being asked for his opinion about the company and its products. But alas, no.
>Enderle for years has been banging the drum that Apple is doomed unless it switches gears and starts making Wintel-compatible PCs and competing with Dell on “style”.
That was my first thought too.
“Rob Enderle” is the pen-name he writes under.
His birth name is “Robert Enduringlywrong”
Feel free to email this loser…. renderle@enderlegroup.com
Enderle is a paid shit heel and we are all dumber for having to even see the Cliff notes of his idiotic rambling.
In a group of one. Narcissist.
Hey Enderle, are you reading all of this?
Get a clue, dork!
I think most of these lame analysts are looking for Captain Cook to be more like Steve Jobs and aren’t giving the guy an honest break.
Apple’s strength is following their own path. Not a useless analyst, Wall Street or Donald Trump.
Perhaps, (just go with me here people) perhaps Ol’ Rob Enderle is correct. Maybe like that clock(is broke) he got the correct hypothesis:
Tim Cook is performing a ritual, a raindance, exactly the opposite way of the way that Steve Jobs said he could not do.
Return Apple to its darkest hour, at the brink, and then pray like a shaman for the resurrection of Lord Jobs. Only then can apple win
What’s missing from your scenario is that Jobs anointed Cook as heir apparent. To denounce Cook now would be to question Jobs’ judgment, wisdom, and prescience, and throw the whole construct into a tailspin. It would be tantamount to saying that only the mystery of Steve Jobs can explain Apple’s ascendance, but now his divinity is in question.
The actual marketplace, however, is showing that it wasn’t just charisma, marketing hype, or a reality distortion field that was capturing so many hearts, minds, and dollars—it was making Goddamn good products. Cook made them. He has more in the pipeline, and will make a great deal more money for the next few years. This will not arrest the parade of fools who would choose to loudly disagree. But Results trump Insults, every time.
Did you phrase that last sentence carefully, in honor of certain recent headlines?
…then pray like a shaman for the resurrection of Lord Jobs
And here are instructions about how to do the deed! 😈
Herbert West — Reanimator
…a corpse fully equipped with organs may with suitable measures be set going again in the peculiar fashion known as life. – Has someone got a spare pancreas they can donate to the cause?
[I am of course advocating making fun of the dolt named Enderle, not desecrating the grave of dear Steve jobs].
Does this guy actually spend any time being awake and lucid? No wonder CIO mag is, at best, a third tier rag….
Anybody remember how constantly critical Enderle was of Jobs? Enderle hated him. As far as the debt, right now money is so cheap Apple would be be crazy not to borrow. Use the money to buy back stock and make serious double digit gains on that.
Understandable is the hatred one feels towards people who consistently make your prognostications completely wrong.
An idiot.
It’s official. Tim Cook will be CEO for the next 20 years.