Yankee Group: Apple continues to eat Samsung’s lunch; customer loyalty will drive iPhone ownership past Android’s peak

“Samsung’s Radio City Music Hall launch of its Galaxy S IV smartphone made good headlines, but consumer buying data shows that at the checkout counter, Apple continues to eat Samsung’s lunch, while Android smartphones are losing one out of every six customers to other manufacturers,” Carl Howe reports for Yankee Group.” These trends will drive Apple ownership well past Android ownership by 2015 and will reinforce Apple’s dominance in tablets as well.”

“Despite press excitement about Samsung, Apple continues to gain share against all Android devices,” Howe reports. “While Samsung may have garnered huge press attention from its Galaxy S IV announcement, consumer intent to buy Samsung phones is less than half that of iPhones in the U.S. In fact, iPhone intent to buy is statistically tied with the intent to buy all Android phones combined.”

Howe reports, “High ecosystem loyalty and feature phone upgraders will drive Apple’s ownership past Android’s peak. While buying intent for new customers to both Apple’s and Android’s ecosystem is about the same, platform loyalty is not. Only 9 percent of Apple owners plan to switch to another platform with their next phone purchase, while 24 percent of Android owners plan to defect from the Android platform. The fact that 18 percent of Android owners intend to switch to Apple with their next.”

Full article for Yankee Group clients here.

MacDailyNews Take: When Carl Howe speaks about Apple, smart people listen.

This is a long race, not a thermonuclear flash, but eventually the cream rises above the derivative, cobbled-together, insecure, stolen product.

YKBAID.

Related articles:
Apple’s iPhone user gains again out-pace Android in the U.S. – April 5, 2013
Why Apple’s new iPhone can’t lose; as with all iPhones, next-gen likely to become best-selling smartphone of all time – April 4, 2013
Apple increases lead over Samsung, gains on Google’s Android in U.S. smartphone market share – April 4, 2013
Analyst: Apple iPhone 5 got over 5X times as many tweets as Samsung’s lackluster Galaxy S4 – March 27, 2013
Yankee Group: Apple to gain additional U.S. smartphone share over Samsung in 2013 – March 20, 2013
With 78% share, Apple’s iOS tightening its grip on the enterprise and taking share from Android – March 8, 2013
Apple rules the skies with 84% in-flight share vs. Android’s 16% – March 7, 2013
Apple iPad continues domination with over 80% usage share in U.S. and Canada – March 7, 2013
comScore: Google’s Android, Samsung continue to lose U.S. share to Apple’s iOS, iPhone – March 6, 2013
World’s best-selling smartphone: Apple iPhone 5; iPhone 4S #2, third place Samsung Galaxy 3 brings up rear – February 20, 2013
Apple iOS dominates mobile video viewing with 60% share vs. Android’s 32% – February 13, 2013
Android’s Web share down 13% since November; Apple’s iOS now over 60% – February 1, 2013
Android’s unit share growth has not hurt Apple’s profit share – February 26, 2013
Apple iOS dominates mobile video viewing with 60% share vs. Android’s 32% – February 13, 2013
Android’s Web share down 13% since November; Apple’s iOS now over 60% – February 1, 2013
IDC: Apple dominates worldwide tablet market with 43.6% unit share – January 31, 2013
The Android engagement paradox – November 26, 2012
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012
Apple utterly dominates mobile device market with 6% market share – and 77% of the profits – August 6, 2012

7 Comments

  1. When will all the speculators, pundits and commentators get it?

    “It’s all about the ecosystem stupid!” … and not just the next iPhone or iPad.

    Factor in:
    iPhone
    iPad
    Macs
    iTunes
    iCloud
    3rd party manufacturers if peripherals
    App developers for iOS and OS X
    Business users and deployment of devices
    AirPlay
    Apple TV
    Anything else I’ve not included??
    … and the next great things to come from Cupertino over the coming year

    When are the idiots going to get it? Apple is now too diverse and too big to fail, and it has always been their plan to gradually hammer more and more stakes into the ground. And I know they’ve only just started …

  2. Wow, such a rare perspective nowadays. The new Samsung phone is seriously overhyped. If Apple released such a plastic phone that is so large without really innovative features, guess what people will say?

  3. Apple will never win the battle in the mind of the analysts. If they offer a cheap model, they’ll ding it for margin compression. If they only keep it to the high end, they’ll ding it for losing market share (even though so many “smartphones” these days are barely glorified feature phones)

  4. Hey NYT! You want another Pulitzer? How about you do some real Jounalism? A big investigative report needs to be done on Samesung’s efforts to pay for anti-Apple headlines, Articles, Fake postings, comments & reviews. Samesung fears having their corporate warfare smear campaign exposed. look how quickly they reacted to the Taiwan HTC investigation by the FTC. Maybe then, even the Hee Haw demographic will decide against giving Samesung their money.

  5. What about the iPhones that the owner retain. If they are three times more reliable, have more updates, and are still functional- is duration counted?

    With Android, some if the owner get new ones so they CAN get an update, failing phone, or just replacing because it looks like beat plastic parts.

    Sell more and activate more when the phone have short life spans.

Leave a Reply to Troy Robinson Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.