Decoding Apple’s cryptic WWDC 2013 invitation

“Apple on Wednesday announced its upcoming Worldwide Developers Conference, which is expected to play host to our first look at iOS 7 and OS X 10.9,” Ashleigh Allsopp writes for Macworld UK. “With the announcement came the unveiling of a brand new logo, and, in typical Apple fan fashion, we’ve taken a closer look at the logo and its design to speculate over possible clues hidden within it.”

“Apple is known for its cryptic event invitations, in which the company has previously hidden hints about what to expect during big keynotes,” Allsopp writes. “We won’t find out for sure until the event kicks off on 10 June, although Apple has confirmed that we’ll be treated to an “in-depth” look at the future of iOS and OS X, but for now, we can puzzle over the WWDC 2013 logo in an attempt to uncover some clues.”

Allsopp writes, “The shape of the logo is familiar, with the rounded square resembling iOS icons. We already know that iOS 7 is likely to make an appearance at WWDC this year, so this could be an indication that we’ll be seeing some new iOS functionality… The shape is also shared by the Mac mini and Apple TV, so we could be in for an update of one or both of those Apple products.”

WWDC 2013

Read more in the full article here.

Related articles:
Apple just dropped a clue on Jony Ive’s iOS overhaul – April 25, 2013
Tickets for Apple’s WWDC 2013 sell out in 2 minutes – April 25, 2013
Apple’s Phil Schiller: New iOS and OS X versions to be unveiled at WWDC 2013 in June – April 24, 2013
Apple’s WWDC 2013 tickets go on sale worldwide on April 25th at 10am Pacific – April 24, 2013
Countdown now ticking for Apple WWDC tickets – April 15, 2013
Apple miscalculates WWDC ticketing, shuts out much of U.S. west coast – April 26, 2012
Scalpers offer tickets to Apple’s sold out WWDC 2011 at hefty markups via eBay, Craigslist – March 29, 2011


  1. Merge of color means connection between systems and environments, gyration of the shape means that different products interact between them and the colors (environments).
    So integration of old and new devices in all the systems….well, is at least as bad as some other comments!


  2. It looks to me like an Apple TV. Maybe this will be the Interface that SJ “cracked” before he died. Maybe a device that can be used on existing TVs or you could purchase an apple approved monitor to connect. While I’m dreaming, maybe a remote with SIRI inside. You activate SIRI, the sound goes away like music does when you get an incoming phone call on your iphone. You then give SIRI your directions to change channels, search your saved TV shows, etc.

  3. I think the logo hints about streaming:
    Look at how the WW and MM looks like a waveform. It might be a spotify like radio. Or it is OSX and IOS simply stitched togheter…?

  4. I have predicted an Apple TV SDK the last two years at WWDC, 3rd time is a charm.

    Apple would be foolish to not allow developers to create apps for ATV. I’m pretty sure it will happen this time for real.

  5. I read somewhere that the icon radius of the WWDC icon was identical to the Apple TV / Mac mini. The radius is said to be slightly different from an app icon. Not sure is anyone else has noticed this because it’s so subtle.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.