“Twitter Inc has acquired We Are Hunted, a small, three-person music streaming startup based in Australia, the two companies said on Thursday,” Gerry Shih reports for Reuters.
“Terms of the deal were not disclosed, but the purchase appears to reaffirm Twitter’s intent to become a hub for multimedia content distribution,” Shih reports. “The company’s founders said they could not reveal what they would do at Twitter. We Are Hunted said its existing service would be shut down.”
Shih reports, “The purchase of the music streaming app comes several months after Twitter bought Vine, a small video-sharing service that had not yet launched. Since its official release in January under the aegis of Twitter, Vine has become one of the most popular apps in Apple Inc’s iTunes Store.”
Read more in the full article here.
Apple should’ve bought Twitter two or three years ago. Or today. You want to see the stock get out of the toilet fast? If Apple bought Twitter you’d see $600 quickly. But that’s just not going to happen. Apple likes to buy itsy-bitsy companies that they can absorb into their system. I get it but at some point things needs to change a little bit. Use that huge pills of cash for something positive other than keeping it in a passbook savings account. Or spinoff a division that will build Mac Pros. I’m tired of waiting Tim.
Have to agree with you on that one. The lengthly Mac Pro lag is unacceptable. They’ve made the iMacs so much more powerful that most regular designers I know can do just fine with them, however there are video people, and other high performance professions that are desperate for this upgrade.
Professionals need Mac Pros. Professionals need all the horsepower they can get. And it’s all put to good use. Daily. You don’t use a pick up truck when you need a dump truck. I own two 27 inch iMacs and I love them. But they’re not for business purposes. They don’t cut the mustard. And the lengthy Mac Pro lag is truly unacceptable. It’s embarrassing.
Agreed. Apple needs to stop being so secretive and fidgety with its product lines. Macs are awesome. OSX is awesome. Now make awesome Macs for all consumers, students up to media professionals. Why is that so hard. It’s great to push the design envelope but don’t neglect your tried-and-true core.
Cute.
I could see Apple acquiring Twitter, stripping out the ad model they’re trying to build and offering it as a free service. That would add consumer value to what Apple sells and, as you note, would comfort Wall Street in the bargain. I admit anyone would be tempted to retain a billion-dollar ad revenue stream, but Tim Cook seems immune to such paltry concerns, and for good reason—it could pollute the company mission and turn Apple into just another face in the crowd selling ads, ads, ads.
Twitter seems like the CB radio of 1980. I got into CB in 1974 and got rid of all my kit in 1980 because it was such a fad with little utility.
I signed up for Twitter when they first appeared on iPhone and quickly suffered a bout of deja vu and deleted it.
Well, actually they sell ads now through part of their company right? Not well but they do sell them. As I’ve said before, they make the best hardware and software but don’t do services that well. Selling ads has not been successful for them. They had to reduce their pricing structure. Twitter could fix some of that revenue problem. Plus Twitter would be exclusively inside the IOS. Inside the walled fortress.
That makes sense. And Apple has its own ad system that it could integrate with Twitter.
As long as Apple doesn’t overpay, this sounds fine to me.
Couldn’t Apple devote the same amount of resources — both financial and human — to its “Mac Pro/Professional Computing Division” as it does for its “Consumer Computing Division?” It seems that it has to be one or the other with the emphasis on consumers and not professionals.
With the huge/solid cash reserves Apple currently has, couldn’t Apple focus on both sectors. Wouldn’t that make them the go-to company on both for the Mac Pro/Professional Power User and the iMac/Consumer Computer User? Why can’t Apple give the professional power user the “over-the-top” computer they’ve always desired while still giving consumers cutting edge computing in their iPad, iPhone, Mac Mini, and iMac consumer systems? They have the resources to do both, don’t they?
Instead of buying up things like Twitter for $billions$, why not hire more qualified people to bring both “divisions” to the front to really control everything in the world of computing?
Apple is weird. Awesome, but weird. We love them and hate them for it.
Rich heiress is kidnapped for no apparent reason. Kidnappers plane crashes into dense woods, where it just happens to be the place that a undercover police detective is taking a much needed vacation. He leads her to safety and back to civilization. Her ordeal is finally over. Or is it.
Hunted Heiress