“iPhone 4 sales have trebled during the last five days over the preceding week, surpassing the demand for the iPhone 5 in India, as customers rushed to avail of the recently launched buyback scheme, said four large handset and electronics retailers,” Writankar Mukherjee reports for The Times of India. “Apple is offering a discount of at least Rs 7,000 on the iPhone 4 in exchange for any smartphone.”
“A senior official of a leading Apple premium reseller said the Cupertino-based company has decided to aggressively push the older model in India because it wants to position the two-year-old phone in the sub- Rs 20,000 segment, where brands like Samsung Galaxy, Sony Xperia, Nokia Lumia and BlackBerry are jostling for dominance,” Mukherjee reports. “The iPhone 4 costs Rs 26,500 in India, and the exchange scheme allows an existing smartphone user to buy the Apple model for less than Rs 20,000.”
Mukherjee reports, “This is how the scheme works. The customer will get a minimum discount of Rs 7,000, but if the value of his phone in the second hand market is more, his discount will be higher. For instance, if his model is fetching Rs 8,500 in the used phone market, he will get the entire amount as a markdown on his iPhone 4 purchase. The retailer, in turn, is getting reimbursed by Apple’s distributors through a Rs 5,000 credit note. In addition, the retailer will pocket the money earned from selling the customer’s old phone in the second-hand market.”
Read more in the full article here.
Evidence that Apple already has an entry level iPhone: iPhone 4
Great! Whatever it takes Apple. Use this an as example. Imagining that every market in the world is just like the USA is a bit short sighted.
Short sighted? If global dominance is being short sighted, I’d love to hear what your business model would be. lol
Sign of declining sales….
No Apple, it’s a way to bring more people into the Apple ecosystem and also, less business for the competition! Think of the glass as half full.
But don’t forget . . . Apple is doomed or something you know.
Apple Doomsayers are dummies. They just like to verbalize their wishful thinking. Analysts do the same thing.
“Analysts do the same thing” but get paid to go on fact finding vacations.
“The iPhone 4 costs Rs 26,500 in India”
A cursory glance at the exchange rate (~50 to 1) tells me that that’s ~US $500. Really? For an iPhone4??
What am I missing?
You are missing the USA telco subsidy. They don’t do that world wide.
What’s the difference between iPhone 5 and 4S or 4. Better camera…big deal….4G… I doubt that India cares about 4G. Speed ? can’t see the difference. The big problem of the iPhone 5 is the 4S. I am still using my wife’s 3GS and I am very happy with it. I uses the same iOS. For all these analysts, the 4 and 4S are perfect phones; they’ve been amortized and I am sure Apple can sell them at a lower cost
Can you spell – r e t i n a display?
IS there any shop available in Thane to discover this buy back program
Hello
is it worth to buy i phone 4 with the buy back programme….please advice ASAP
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