Apple expands ‘Maps Ground Truth’ hiring worldwide

“Apple has expanded its postings for ‘Maps Ground Truth’ jobs to the rest of the world, after initially hiring for similar positions only in Australia,” Jordan Golson reports for MacRumors. “‘Ground Truth’ refers to information collected on location versus data collected remotely, such as satellite imagery.”

“The jobs, for ‘Maps Ground Truth Manager’ positions, have been posted for the U.S., The Americas, Western Europe, Japan, Asia Pacific, Eastern Europe, and the Middle East & Africa,” Golson reports. “Apple has been working to improve its maps after criticism led CEO Tim Cook to publicly apologize for issues customers had. Google’s Maps app for iOS was downloaded more than 10 million times in two days after it became available several months after Apple’s maps were released.”

See Apple’s job listings in the full article here.


  1. Yea I downloaded the Google’s Maps app to see what it does, but I doubt many people, like me, are actually using it unless they can’t live without street view. Compared to Apple’s map app, Google’s is rather unusable.

    1. I agree. Everyone talks (talked) about what a disaster Apple Maps is, but at the end of the day I now use Apple Maps institutionally. It is nice to have Google Maps there too when Apple Maps does not work. But I notice a definite shift. Apple Maps crept up on us as the “go to”.
      The Google Maps application, although the data may be better, just sucks in comparison. It’s weird, twitchy and full of gotchas and log-in pages. Also, it looks and feels like a ported app.

  2. Blackberry did not get hammered for having a worse map app. It was glossed over or completely ignored. MS does not even have a map app for their wonder tablet, oh yea it can’t do navigation.

  3. Yes, my friend works in a place in Shenzhen that is on the sea according to all the maps. If he tries to find a route the maps don’t have the roads. I’m surprised they wouldn’t say: Swim 50 metres to the shore, walk 100 metres to the bus stop.

  4. Visually, Google’s app leaves much to be desired. But it does have an edge in incorporating Search into it so well.

    Meanwhile, I refuse to sign in or let Google have access to Location Services. So…

    Does the Google Map app do voice-guided turn-by-turn directions? I can not find much to criticize where its voice recognition is concerned in the Google Search app
    (although I really hate that Google’s will not let my iPhone copy and paste addresses and phone numbers either from the app or the website.)

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