Bloomberg Businessweek‘s Sam Grobart considers the recent buzz surrounding smart devices worn around the wrist, a space once dominated by the fitness set is now fair game for mobile device giants like Samsung and Apple.
One correction as per what Grobart misstates in the video: Nike’s FuelBand does not require an iPhone or any lesser phone “to do the heavy lifting of crunching all that data to tell you how many steps you’ve taken or how many calories you’ve burned.” The FuelBand’s handles all of that data and displays it on its built-in display. All the iPhone does is display that data in prettier fashion along with past data (stored at Nike’s website) that’s been generated by the FuelBand.
Direct link to video here.
MacDailyNews Take: Apple CEO Tim Cook, D10 Conference, May 29, 2012:
I have on a Nike FuelBand…. I think there are some cool things that can be done and I think it is an interesting area. The question is, “Can it change somebody’s behavior?” …I think the book hasn’t been written on that yet. If it’s just a cool thing to know, it will fade, but if it can really drive someone to act differently, to behave differently, then I think it can be pretty cool. And, so I think the verdict is out and it’ll largely be determined by how much innovation is in that area… I think it’ll be interesting.
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