Without its reality distortion field, Apple struggles with its message

“Shortly after Steve Jobs died, the death watch for Apple itself began,” Dwight Silverman blogs for The Houston Chronicle. “The assumption by many in the tech press was that Jobs was Apple’s soul, and without him, the company that he founded, fled, returned to and then resurrected would wither away.”

“Financially, that’s not happened. Apple’s doing quite well in terms of revenue and profit, but its stock has tumbled as it hasn’t maintained the phenomenal growth that made it a Wall Street star,” Silverman writes. “Apple also has not produced a disruptive product on the scale of the original iPhone or iPad since Jobs died (though you could argue that the iPad mini is disruptive … at least of full-sized iPad sales).”

Silverman writes, “While I hate to play the ‘what would Steve Jobs have done?’ game, it’s an obvious question to ask here. I don’t think Apple’s design or innovation chops are fading away with Jobs’ death. But the company’s ability to control the conversation apparently has.”

Read more in the full article here.

Related articles:
Former Apple exec Jean-Louis Gassée: Apple needs to be more like Microsoft – March 18, 2013
Apple.com’s new ‘Why iPhone’ page touts iPhone superiority – March 17, 2013

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