Analyst: Microsoft’s Surface RT on track to join Zune and Kin in the great consumer electronics discount rack in the sky

“Microsoft has never had a good track record with consumer hardware. That’s why the company’s departure from its modus operandi with Surface is such a big deal. The new tablet is arguably Microsoft’s biggest and boldest attempt at first-party hardware. Considering Steve Ballmer’s proclamation of Microsoft’s future as a ‘devices-and-services’ company, Surface is of paramount strategic importance, even if its financial results are negligible right now,” Evan Niu reports for The Motley Fool. “However, one analyst is now making an unflattering comparison for Surface and also expressing skepticism about Microsoft’s bigger picture. Is Surface destined to be the next Zune or Kin?”

“Microsoft Zune was doomed from the get-go. Launched five years after Apple’s iPod, it only lived for five years before Microsoft killed it off. Meanwhile, the iPod lived on and is now approaching its 12th birthday. Apple’s iconic music player is still the market leader with over 70% share,” Niu reports. Zune Dock“Kin was even sadder. The poor thing will always go down in smartphone history as the worst launch for a consumer device. The phone was axed less than 50 days after launch.”

Niu reports, “The last thing that Microsoft wants is for Surface to stir up memories of these dearly departed products. MKM Partners’ analyst Israel Hernandez thinks Surface RT is ‘on track to join Zune and the Kin in the great consumer electronics discount rack in the sky.'”

Read more in the full article here.

MacDailyNews Take: GWAK.

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59 Comments

    1. @The Other Side,
      I gave you five stars because you are right. But Microsoft also makes cheap mice. You can’t just grab a Microsoft mouse knowing you are getting a good one, you have to get the more expensive one.

      1. If a client doesn’t want one of the Apple meeces or trackpad I always tell them to get a Kensington. I try to never hand Microsloth any business if I can help it.

  1. The only decent Microsoft product I’ve ever had – which I’ve not found a suitable replacement for – is the trackball explorer. I’ve actually worn the plastic down on it. Luckily I got one off eBay a few years ago, they go for an awful lot more now. They should focus on stuff like that, it’s all they’re good for.

  2. I hope it succeeds, if only to take some market share from Google and Samsung but it’s priced to compete to iPad and MBA’s so it will probably just fail – MS’s failure almost seems hard to believe.

  3. MS Surface will fail because MS was dragged kicking & screaming into this market by the Chair Thrower, who said “We must put Windows and Office on the tablet market.”

    Then the CT makes the incredible decision not to put Office on the iPad or other devices which are selling by the millions per month. Down, down, down it goes.

    Building & maintaining castles made of stacked stones today to repel the Huns who might come with ladders doesn’t work in the era of drones.

    1. Ballmer thinks that making Office for the iPad will make it more of a runaway success than it currently is, so he denied Office to the iPad in order to install it on the Surface as an exclusive.

      Turns out he made the right decision. Instead of the iPad running away with the market, the Surface is lagging behind it.

      In Ballmerspeak, lagging behind is better than being left behind. He hates the word ‘left’ because he hates his left nut so much.

      1. The hockey puck wasn’t bad – once they included the little notch, so you knew which way was “up”. Really simple UI change, but it made all the difference – prior to that, the Puck was utter crap.
        Never used the Pippin or Newton, so I can’t really speak to those.

    1. 1) The Pippin wasn’t sold or marketed by Apple, but by licensees.

      2) Contrary to popular belief, the Newton was a relatively successful product for the time, shipping for nearly five years. Compared to Zune, it was a huge success. The Newton was quite powerful and way ahead of its time, laying the groundwork (along with Palm) for the cultural shift toward the PDA “computer small enough to carry with you” concept that smartphones made practical and the iPhone made enjoyable.

      3) The hockey puck mouse did suck, but it was actually around for two years.

  4. They wanted to call it the Surface ZK at first but then settled for RT instead. ZK had too much of a ‘Zune Kin’ fail written all over it.

    RT though is an acronym for ‘Right Turd’ which is where it’s at right now – with sales in the toilet.

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