As Surface flops, Microsoft CFO says there’s no ‘Plan B’

“Microsoft Corp has not made much of a dent in Apple Inc’s and Google Inc’s domination of mobile computing, but a top executive hinted on Wednesday that it will not stop trying and does not have an alternative strategy,” Bill Rigby reports for Reuters. “‘We’re very focused on continuing the success we have with PCs and taking that to tablets and phones,’ Microsoft’s Chief Financial Officer Peter Klein said at the annual Goldman Sachs Technology and Internet Conference in San Francisco, which was webcast.”

“Given Microsoft’s lack of success so far, he was asked if there was an alternative strategy or ‘Plan B’ in reserve,” Rigby reports. “‘It’s less ‘Plan B’ than how you execute on the current plan,’ said Klein. ‘We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers.'”

Rigby reports, “Gartner estimates that Microsoft sold fewer than 900,000 Surface tablets in the fourth quarter…”

MacDailyNews Take: Minus the post-Christmas returns.

Microsoft CEO Steve Ballmer
Microsoft CEO Steve Ballmer
“…which is a fraction of the 23 million iPads sold by Apple,” Rigby reports. “Microsoft has not released its own figures but has not disputed Gartner’s.”

Read more in the full article here.

MacDailyNews Take: We love it when a plan doesn’t come together.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

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