David Kirkpatrick: Apple enthusiasm not diminished; John Sculley: Tim Cook has done a terrific job (with video)

David Kirkpatrick, author of The Facebook Effect, and John Sculley, former chief executive officer of Apple Inc., talk about the outlook for Apple, Facebook Inc. and mobile technology with Sara Eisen and Alix Steel on Bloomberg Television’s “Surveillance.”

Former inept Apple CEO John Sculley says of Tim Cook, “Well, I think he’s done a terrific job.” Sculley would know, as the sugar water sales bozo mastered the opposite at Apple Computer, Inc.

“I bought two very expensive Apple products myself to give tomorrow morning,” David Kirkpatrick told Bloomberg. “I know the world is doing that. I think that we’ll see extremely good results for Apple this [holiday] quarter.”

Direct link to video here.


  1. End the sarcasm? Never. That moronic prick gave away the shop to those criminals in Redmond. If it wasn’t for Sculley, Ballmer T. Clown would be selling pencils on street corners where he belongs.

    1. Not necessarily; it is impossible to guess how this would have evolved. Keep in mind, Steve was gone from Apple and the mindset there wasn’t much different from Microsoft’s (expanding sales in Latin America, etc, as Steve had said about Microsoft). The culture of innovation wasn’t driving the company, even though they continued to make better product than MS. Had the contract been different, MS would have still figured out a way to cheat Apple out of any meaningful licensing revenue, and about the only significantly different thing would have been somewhat more balanced market share. Apple would have easily blended in with other box makers, and eventually still eroded the share (remember IBM’s OS/2?).

      Scully’s licensing deal was one of the events in Apple’s time line that eventually lead to Steve’s return and the company’s resurrection. Without it, who knows what would have happened.

      1. Well said. I think Sculley did the best job he could with the technology he has. Granted he wasn’t a product visionary like Steve Jobs – and he admits that in the Bloomberg interview – but he made the best licensing deal he could not knowing that Mucrosoft would turn around and take core Apple code and use that in Windows.

        As with every contract if one side engenders bad intentions and enters the contract in bad faith, no matter how watertight the contract, the legal battles would have been a long drawn out affair with no clear cut path to victory.

      1. It DOES matter. The world is waiting for something from Apple so they can COPY it. Why aren’t Google and Samsung held responsible for inventing something themselves. This is precisely the scenario that killed the PC market for Dell and other Windows dependent companies. Everybody, including Microsoft, was waiting for the next big thing from Apple (ala the stolen Windows interface), and when it came it didn’t apply to the PC market. Too bad. Invent your own stuff, Microsoft, Dell, et al.

        1. Maybe. But I really don’t think the other companies are sitting around waiting for Apple to invent. They may steal/copy if Apple comes up with something but they’re not hoping to be second or first in line. All companies want to be first. Apple isn’t the only company out there with a R&D department. Apple is the biggest/richest company out there. Apple just does it better. Usually. And Apple didn’t invent the windows interface. Or the MP3 player. Or the tablet computer. Apple does try to make the best”whatever”. That’s what Apple does best. They make everything “top shelf” to use an old bartender’s reference. And I am waiting for the Apple TV product this year. I doubt it will be a new invention but rather a melding of product/services that no one else was smart or big enough to build.

          1. Apple “invented” a USABLE GUI. They paid for the rights to view the Xerox object based GUI, which was largely unusable and languishing in the Xerox labs.

            Quoting Wiki: “Apple engineers visited the PARC facilities (Apple secured the rights for the visit by compensating Xerox with a pre-IPO purchase of Apple stock) and a number of PARC employees subsequently moved to Apple to work on the Lisa and Macintosh GUI. However, the Apple work extended PARC’s considerably, adding manipulatable icons, and drag&drop manipulation of objects in the file system (see Macintosh Finder) for example. A list of the improvements made by Apple, beyond the PARC interface, can be read at Folklore.org.”

  2. One loser salutes another loser. The upcoming “destroys the street” numbers will NOT move AAPL. Until Wall Street sees an inspirational leader take the reigns at Apple, the company can produce all the “Big Things” they want and nothing will change. The competition with its inferior, cheaper products has cut into Apple sales across the board and what is needed now is someone to arrive on the scene just like Jobs did with his triumphant return to replace the numskull who fired him. We need that again. The sooner the better for all AAPL investors.

    1. pp
      Apple is not obligated to Wall Street casino players or market share. Apple has more than paid their dues with true R&D and served the most important segment in the equation, the end-user. They’ve already “won” on so many levels it’s historically ridiculous.

    2. We’ve already got that! Just not packaged as one charismatic leader! Remember Tim Cook was hand-picked by S.J. To be CEO.
      Steve had YEARS to think about the BIG PICTURE of the future of Apple without him.
      Steve’s solution: Jonathan Ives + Tim Cook = ME!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.