“Consumer preferences in one of this holiday’s hottest categories — tablet computers — shifted pretty dramatically between the third and fourth quarters, according to a new survey of U.S. households with broadband access published Thursday by Parks Associates,” Philip Elmer-DeWitt reports for Fortune. “When presented with option of buying an iPad mini, 40% of those who had said planned to buy an iPad changed their minds and opted for the mini.”
“‘Apple continues to gain strength in key product categories,’ said Parks’ John Barrett,” P.E.D. reports. “The most dramatic shift, however, was the fall-off in potential Surface buyers. ‘Consumers initially expressed interest in the Microsoft Surface,’ Barett said, ‘but once pricing and product details were announced, holiday intentions to purchase a Microsoft Surface dropped to 21% in Q4 from 45% in Q3,'” P.E.D. reports.
Read more in the full article here.
MacDailyNews Take: Certainly the reviews for Microsoft’s garbage with a kickstand (see below) didn’t help, either.
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TechCrunch’s Siegler reviews Microsoft Surface RT: ‘It’s time for a drop test – right into the garbage can’ – November 19, 2012
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InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
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The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
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The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011
