“Sales of Apple’s iMac, the computer often credited with saving the company, have peaked and by the end of 2014 will account for approximately 2% of the firm’s revenues, analysts now predict,” Gregg Keizer reports for Computerworld.
“Apple’s return to computer industry significance is often traced to the original iMac, the first system introduced by then-interim CEO Steve Jobs after his return to the firm he had co-founded two decades earlier,” Keizer reports. “But even with that pedigree, the iMac has long been outpaced by Apple’s laptops. In the last four quarters, for example, Apple’s laptops outsold desktops by nearly three to one, with a similar revenue disparity.”
Keizer reports, “Clearly, the lack of available iMacs in the fourth quarter, traditionally the best for desktop sales, has eliminated the usual “pop” from the holidays and a recent refresh. And things are not going to get better. Brian White [Topeka Capital Markets analyst] estimates for 2013 peg desktop sales at under a million for two of the coming year’s four quarters, down 20% and 2% for the first and second quarters, respectively. For fiscal year 2013, which runs from Oct 1., 2012, to Sept. 30, 2013, White figures that Apple’s desktop sales will be 14% lower than in the previous year… Apple’s desktop line-up will essentially flatten at an average of under one million per quarter for the next two years.”
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Read more in the full article here.
MacDailyNews Take: Hardly shocking, personal computing has been going portable/mobile for quite some time now. Still, with stellar reviews and stunning good looks, Apple’s all-new iMac has a chance to surprise analysts.
Related articles:
Fortune reviews Apple’s new iMac: ‘One of the best desktops the company has ever shipped’ – December 4, 2012
CNET reviews Apple’s new iMac: Serious, fast, an easy recommendation; Editors’ Choice – November 30, 2012
Apple announces new iMac available on Friday, November 30 – November 27, 2012
Apple’s new Fusion Drive technology also works on older Macs – October 31, 2012
Apple’s new patented Fusion Drive is more advanced than you might think – October 24, 2012
The Verge hands on Apple’s new iMac: Extremely thin, stunning – October 23, 2012
Apple unveils jaw-dropping all-new iMac – October 23, 2012
