App developers shun Microsoft’s Surface tablet

“Microsoft has reportedly spent more than $1.5 billion to market its new operating system, Windows 8, and accompanying mobile device, the Surface. But the messaging seems to be lost on prominent app developers,” John McDermott reports for Advertising Age.

“Despite offering more lucrative revenue splits for app developers than competitors Google and Apple, many of the largest digital media properties in the U.S. and makers of the most-popular tablet apps have decided that developing apps for the Surface — and the Windows app store in general — is not yet worth their tim,” McDermott reports. “The most glaring omission is Facebook, a company that Microsoft invested $240 million for 1.6% stake in 2007. ‘That’s a bad thing,’ said Ray Velez, chief technology officer of digital agency Razorfish.”

McDermott reports, “Of the 10 app publishers that earned the most revenue on iOS in October according to app analytics firm App Annie, only one shop, Gameloft, currently has at least one app available for the Surface.”

Read more in the full article here.

MacDailyNews Take: The failure of epic proportions continues unabated.

[Thanks to MacDailyNews Reader “Martin” for the heads up.]

Related articles:
Microsoft Surface Pro to offer only half the battery life of Apple’s latest iPad with Retina display – November 30, 2012
Microsoft’s Surface Pro iPad killer to start at $899 – November 29, 2012
Microsoft’s Surface tablet flops, orders reportedly cut in half – November 29, 2012
TechCrunch’s Siegler reviews Microsoft Surface RT: ‘It’s time for a drop test – right into the garbage can’ – November 19, 2012
Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011


  1. MicroSOFT has to court developers? Wait, what? Shouldn’t the world’s largest SOFTware company have multiple, killer apps, games, utilities, productivity apps, etc. ready to go for for their newest device?

    This is where I really don’t “get” MS leadership. They shouldn’t have to wait on Facebook, for example, to have an awesome FB app. (Esp since FB can’t even create an awesome FB app for iOS.) Doesn’t MS employ about a million developers?

  2. Microslot will probably have to take a more XBox financial style approach to this—throw BIG money at it. Pay the app developers 100% no financial loss guaranteed to even start a Win 8 project, with bonus money at completion time. Wonder how long they can keep that up?

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