Yahoo’s Marissa Mayer: Maps are very hard to do well and Apple’s finding that out (with video)

Yahoo CEO Marissa Mayer is speaking out publicly for the first time since taking charge of that company at Fortune’s “Most Powerful Women Summit.”

Jon Fortt reports, “No bombshells from Mayer, but she did talk about what Yahoo will, and won’t do, and her own personal priorities.”

“Yahoo has been getting locked out of the mobile app space. Mail is one of the Yahoo’s most important web franchises, driving traffic to other propeties, but that doesn’t translate on smartphones where most people use a native app for email,” Fortt reports. “In properties like sports, Yahoo does supply data to Apple’s Siri, for example, but that’s not the same as owning their own mobile franchise. And n categories like sports and finance, where Yahoo is strong on the web, it ranks 8th and 16th, in the app realm.”

Fortt reports, “That said, Yahoo is not going to try to do everything in mobile, one area Mayer said she won’t touch is maps. Mayer said, ‘I’ve done maps in my former life. It’s very expensive, very hard to do well. Apple is finding that out. So, we’re not going to do maps, right?'”

 
Direct link to video here.

MacDailyNews Take: Apple’s Maps are fine*, getting better every day, and, regardless of your comments, we still love you, Marissa**!

*even if it is irrecoverably tarnished by the incompetence of now-removed employees and the idiocy of the media echo chamber.
**despite that hellishly annoying giggle.