Internal Apple video offers insight into Apple Retail Store philosophy (with video)

“Washington Square Films (NYC) gave us a rare look at one of the internal videos that Apple has shown its retail store employees,” Seth Weintraub reports for 9to5 Mac.

“This one is obviously over a year old, with Ron Johnson at the helm (the date says 7/7/2011),” Weintraub reports. “Among other interesting tidbits, the video shows a store mock-up inside Covent Garden (London) in 2008 before construction with Apple execs examining design elements.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. I wish MDN’s app was elegant like an Apple Store. It feels more like a Microsoft or Samsung store with all the “you have won now” blinking and other intrusive ads, no sharing, no breakout to Safari when you want to view videos in fullscreen, old style update button, clipping of headlines bug in landscape mode, other problems. Sandpit is my favourite news reader.

  2. More like 99c store ads. 80% of magicalimages iPad screen is ad slathered. MDN has become an aggregator of other sites research, adding (sometimes) funny jabs at anything anti-apple.

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