Nokia buys Earthmine for 3-D capabilities in map war with Apple

“Nokia Oyj, the struggling Finnish smartphone maker, is acquiring 3-D map-technology maker Earthmine Inc. and revamping its mapping tools under a new brand name to win back customers from rivals such as Apple Inc.,” Adam Ewing and Peter Burrows report for Bloomberg.

“The Earthmine purchase will help Nokia expand in mapping, a growing business it considers key to driving smartphone sales and becoming profitable again,” Ewing and Burrows report. “The company unveiled Here, the brand for its location services and website, at an event in San Francisco yesterday, and said it has created a mapping app for Apple’s mobile devices. It will also make its map technology open to developers using Google Inc.’s Android operating system.”

MacDailyNews Take: Google Inc.’s Android operating system – from which Apple and Microsoft make multiple times more profit than Google.

Ewing and Burrows report, “The purchase of Berkeley, California-based Earthmine will give Nokia a new way to collect three-dimensional data to improve its location offering. The deal is expected to close by the end of this year. Financial details of the acquisition weren’t disclosed… Apple’s own mapping app, which replaced Google’s maps in the latest iteration of Apple’s iOS mobile software, has been criticized as being unreliable and lacking features.”

MacDailyNews Take: No matter what Apple does, no matter how much better they make Apple Maps, it will now always “suck” in the minds of a large segment of the population… The fool(s) responsible for preparing Maps for release and then releasing it with obvious issues (overblown as they are) and therefore tainting Maps forever should face severe consequences. As in: Pink slip(s).MacDailyNews, September 28, 2012, one month and a day before the pinks slips were issued.

Ewing and Burrows report, “‘A lot of people don’t trust Apple’s maps right now,’ said Van Baker, an analyst at Gartner Inc. He said Nokia has six to 12 months to attract Apple customers to Here before Apple improves its own mapping service.”

MacDailyNews Take: Apple has already dramatically improved it’s mapping service. Like we said so presciently above, they’ll never get any credit. Heckuva job, Scottie.

Ewing and Burrows report, “Michael Halbherr, head of Nokia’s location and commerce unit, said last month the market is focusing more on precision in maps after Apple was criticized over initial errors in its iPhone navigation software.”

Read more in the full article here.

Related articles:
Tim Cook takes full control of Apple: John Browett and Scott Forstall out; Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi get expanded responsibilities – October 29, 2012
Nokia announces ‘HERE’ maps application for Apple’s iOS devices – November 13, 2012


  1. does it not PISS you off!?

    that Apple changes every industry, through sheer effort, vision?!

    Apple is the one making everything ubiquitous like not other company, an allowing each of us user to lead a life as with such flowing ease due to its ingenious intersection of art & science, through its fusion or synchronicity between hard-and-soft-ware, that each of us CAN be the smooth operator Sade is!

    whilst, all the competitors never change anything unless Apple does?!

    competitors only change gimmicks, gadgetry, not overall experiences. they lack vision & zeitgeist, even gestalt. their ecosystems are not practical, not eco-nomic, not eco-logic. more chaotic than zen. nokia fell asleep. moto fell asleep. rimmjob fell asleep. android is pure chaos for users & developers & manufacturing partners. microsoft surface is just a surface (facade), with empty guts & plastics falling apart. yet all mock Apple’s perfectionism or anal-retentiveness in manufacturing?! all their ads mock apple instead of mentioning their advantages over apple. just like the cheap car ads.

    funny how everyone bitches about Apple Maps, i never had a problem, and so what if a few 3D images are flat, it still gets your direction. was google maps perfect when it launched? no. but why are Apple busters so hypocritical, lest their only goal is not objectivity over tripe, but to kill Apple, as it’s the only way their beloved competitors win nowadays, or rather for the last 1-2 decades!? don’t be cheap! be better!

    why is it that every little mm Apple does wrong, it’s Apple’s downfall. yet competitors do nothing for the end user and there’s no bad news, as if users wish life should be so stagnant?! it is users who spread the fud from the media socially, so users: get a life. do you seriously think by killing apple, that the industry won’t regress to the dark ages again and not care for improving, smoothening your lives and not charge you 10x what they deserve?! seriously!?!

  2. Maps competition is good for the iOS Platform. It doesn’t matter, who actually leads maps technology, as long as all major players are on board. Nokia made an official announcement and yes – Apple will approve the App and Google will follow in a few months. So the iOS User get the choice of the best map solution and if Apple will improve their solution step by step, maybe the could take the crown in a few years.

  3. Nothing to see here. If Apple wanted Earthmine, (or still wants) Apple can pick it up for pennies on the dollar when Nokia has their going out of business firesale late next year.

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