Beleaguered RIM CEO confident of BlackBerry 10 success

“Thorsten Heins, the chief executive of Research in Motion, tells his employees, developers and customers that BlackBerry 10, the company’s new phones and the software platform running them, is a very big bet for RIM,” Ian Austen reports for The New York Times. “If it catches on, he has saved the company.”

“In a meeting with New York Times editors and reporters, he expressed his confidence. ‘I don’t expect things to get much worse,’ he said,” Austen reports. “It was clear from the presentation that the final versions of the phone, which will have its debut on Jan. 30, will not introduce any significant hardware innovations. It has the rectangular slab look of smartphones already on the market… According to earlier announcements by Mr. Heins, RIM is also making a model with a physical keyboard.”

Austen reports, “Mr. Heins said that the new phone’s advantages will be so apparent to customers that it will take only ‘a one-minute sales pitch in a shop’ to win them over.”

Read more in the full article here.

MacDailyNews Take: Dude needs to lay off the shrooms.


  1. Well, I really don’t want to see a company go down the river. I do hope they survive and BB10 does sell well, hopefully. It will be a tough get, but its not impossible. Hardware wise, here is some advice: don’t release the same product with a different name. Or release a fancy piece of hardware and give it crappy specs.

    Anyways, I’m not even going to worry much about them. I’m just interested what Apple intends to do to fix their own situations.

  2. Anyone who has worked in large companies unfortunately realize that IT can easily rule the roost. They just say”Our confidentiality is compromised if we use that device” and the product is killed in that company. RIM needs another TaDa moment like when no one could get through on communications during a natural disaster (can’t remember which one) other than the blackberry. Being able to separate corporate and personal data is important to the roosters, so it might make short term difference until everyone else does it.

    As far as apple, I just received my iphone 5 and it’s nice, but revolutionary, not quite. Lot’s of companies are catching up if not already. The eco system is the biggest benefit for me. All my macs, ipad and iphone syncs and works flawlessly… photos, music, emails, contacts, etc… it just works. I was on a business trip last month in France. Took some pics with my iphone, my wife was looking at them minutes later on our ipad using icloud photostream without having to log in to some photo service.

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