“Yesterday Apple released the iPad mini. It’s a 7.9″ screen – the same dimensions as the current iPad, but smaller,” James Furlo writes for Outside the Rat Race.
“However, the biggest complaint by observers has been that Apple messed up on price by making it too expensive and missed an opportunity to kill the competition,” Furlo writes. “Apple came out with the iPad mini at $329 for two reasons: They can cater to people who want a premium device in a handheld size [and] they gave themselves room to drop the price on existing models when new ones come out to cater for those looking for a cheap tablet.'”
Read more in the full article here.
Newsflash: Apple sells premium products at premium prices to premium customers – October 23, 2012