“Although the dust hasn’t yet settled on the iPhone 5, word on the street is that Apple is getting ready to announce an iPad Mini tablet to compete for holiday shopping season dollars,” Jennifer LeClaire reports for Sci-Tech Today. “The rumor mill says Apple will unveil a 7-inch tablet on Oct. 17, but Apple remains mum on the subject.”
“Leaked reports suggest that the iPad Mini will have a 7.85-inch screen,” LeClaire reports. “That’s about 2 inches smaller than the original iPad and almost an inch bigger than the Kindle Fire and Nexus 7.”
LeClaire reports, “We turned to Rob Enderle, principal analyst at the Enderle Group, to get his take on the rumored iPad Mini.”
MacDailyNews Take: That’s like turning to Lindsay Lohan to calculate Mars rover landing coordinates.
LeClaire continues, “‘The Kindle Fire was the tablet that really got people looking at the sevens to begin with, followed by the Nexus 7,’ Enderle said. ‘Any way you look at it, Apple is either months or almost a year late to the market with this… The 7-inch tablets are all about content — books and movies. Unlike the 10-inch class of tablets, where people expect to do productivity tasks on the device, the 7-inch is just for consumption. The killer apps are pretty much already on the Kindle and the Nexus 7, which is going to make it much tougher for Apple to break in. I don’t see Apple’s angle here, which I think is a problem… Apple could cannibalize its larger iPad sales with what is a smaller revenue product and that doesn’t work out for them, either. There are a lot of ways this could go wrong.'”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” and “silverhawk1” for the heads up.]
MacDailyNews Take: Enderle doesn’t see Apple’s angle. Shocking.
Perhaps he should’ve asked the Enderle “Group’s” other two members: his wife and his dog.
iCal’ed for future use.
Related articles:
Enderle: New iPad is a ‘penis iron’ and Meg Whitman is clearly a bigger asset to HP than Cook is to Apple’ – March 26, 2012
Enderle: Apple’s secret ‘fifth column’ saboteurs beat Microsoft, Dell, HP, Google – June 1, 2010
Rob Enderle: One idiot to rule them all – January 25, 2010
Rob Enderle couldn’t analyze his way out of a wet paper bag – July 24, 2009
Enderle: Apple didn’t change the world – May 04, 2009
Enderle: Apple’s marketing mistakes mirror those made by Republicans in U.S. presidential race – November 03, 2008
Enderle claims Apple iPhone hasn’t made a dent in RIM – July 25, 2008
Enderle: Is Apple rotting from the inside out? – December 28, 2007
Enderle: Apple’s iMac updates are modest and late; Apple lagging behind HP – August 08, 2007
Enderle’s infinite loop: ‘This year will be really nasty for Apple’ – January 22, 2007
Enderle revels in ‘collapsing’ iTunes Store sales that are actually surging – December 18, 2006
Enderle: Microsoft’s Zune could be very successful – November 07, 2006
Enderle: ‘4th quarter will be Apple’s hardest since the first iPod Christmas’ – September 18, 2006
Enderle: Anticipating an Apple-Google Merger – September 05, 2006
Enderle: Microsoft’s ‘iPod killer’ Zune is ‘brilliant strategy’ – July 24, 2006
Big surprise: Enderle was wrong about Apple’s holiday quarter Mac sales – January 19, 2006
Enderle: Microsoft’s ‘PlaysForSure’ going to be a long-term problem for Apple – January 09, 2006
Enderle: ‘Some people got really excited by the new iPod, but a growing number of people did not’ – October 19, 2005
Judgement Day waits for Rob ‘fourth quarter should be ugly for Apple’ Enderle – October 11, 2005
Tech pundit Enderle: ‘Microsoft wrote the first Mac OS’ – September 28, 2005
Tech pundit Enderle: Apple’s Mac has about 12 months to prepare for Windows Vista threat – September 19, 2005
Tech pundit Enderle incorrectly compares Apple’s Mac OS to iPod licensing – September 01, 2005
Tech Pundit Enderle: ‘fourth quarter should be ugly for Apple’ – August 09, 2005
Enderle: ‘iPod Halo Effect is just a myth, same thing as having Paris Hilton visit Apple stores’ – May 02, 2005
Tech Pundit Enderle: ‘This year will be more difficult for Apple Computer’ and iMacs in earthquakes – January 24, 2005
Mary Enderle: Apple iMac G5 ‘isn’t a good desktop design, seems poorly thought out’ – September 10, 2004
Enderle: maybe it’s time for Apple and Sun to merge – August 10, 2004
Were it not for MDN, I wouldn’t know that Enderle exists. I’m just sayin…
This is true. Another question- “Why, How, does he exist?”….
Third question: Why do reporters even call him and ask his opinion? Doesn’t he charge for advice and opinions? If not, how does he earn his daily bread?
An outfit no less than the San Jose Murky Sleaze even ask him regularly for his take on anything Apple.
The only thing I can think of of: unbiased reporting.
This gentleman redefines the word clown.
Reporters call him because it’s a guarantee their article will list @ MacDailyNews, which generates thousands of clicks…
Unbiased reporting?
Really?
How about clueless reporting?
Did he imply that Apple couldn’t enter the 7″ tablet market in a profitable manner????
Enderle’s only purpose is to give those who quote him instant credibility problems.
All hail the inventor of mind farts Rob Enderle.
At what point, if any, can someone land in legal trouble for deliberate defamation and/or disinformation?
Hahaha…good one Enderle. Remind me to fart in your face when Apple sells the 10 millionth iPad mini.
At least this proves one thing: If Enderle says an Apple product will fail, that surely is the mark of approval that it will succeed in the market.
F*** you, bitch!
He Ballmer… anti-enderle?
you’re sounding batty man.. 😉
Did you burst a blood vessel in one of those.. er.. enthusiastic “presentations”? 😀
Really. Apple will have a hard time “breaking” into the 7-8″ tablet market? What’s their angle? – how about making money, a monstrous eco-system to back it up and giving consumers what they really want. Since when does Apple not BECOME the market they enter into anymore? Apple will BE the 7-8″ iPAD (tablet) market. The only “breaking” thing here is your wind and whew boy does it stink.
Endrele’s argument is that the smaller tablets are for consumption, while the iPad is for productivity.
Hmmm. Here’s what he said in 2010:
”However, the problem is that while the iPad is great as a consumption device for the web and media, it kind of sucks as a creation platform”
MacDailyNews Take: That’s like turning to Lindsay Lohan to calculate Mars rover landing coordinates….
hahahaha
One of the funniest things I’ve ever heard.
I mean seriously funny!
She is a space cadet. Just sayin’ …
The comparison is really a bit mean… towards Lindsay, I mean.
Yeah…that’s about the funniest editorial comment I’ve seen on MDN–and there have been a lot of really funny ones.
Oh, the telemetry!
I just love that word, not sure what it means exactly but it does roll off the tongue, and besides, all the rocket scientist use it, so what the hell.
Go Apple!
Telemetry refers to……………. oh nevermind, just ask Lindsay.
It’s a new club in LA, duh!
“Perhaps he should’ve asked the Enderle “Group’s” other two members: his wife and his dog.”
thought his dog left him.
His wife left him…. for the dog.
What?
Why would this person go to Enderle for “his take…”?
Whoever this Jennifer LeClaire person is, she now has as much credibility as Enderle does.
And guess what, that is not much at all.
Thank God! Enderle weighing in against Apple. It will be a sure hit now. By the way Enderle’s dog is working for The Street and his wife is sleeping with Ballmer’s Right Nut.
BRN would never sink so low. BLN, now, that’s another thing entirely.
Enderle is the consummate and eternal anal sphincter. Clueless jackass almost … I said almost … as assdumb as Hussein.
Anyone notice? Enderle has just tapped the last nail into the coffin of the “iPad is just for consumption, not productivity” meme that was hogging all the headlines a while back.
The emerging meme du jour is “Apple is late to this new market”.
“Enderle on iPad mini: ‘There are a lot of ways this could go wrong’”
Translation: Apple will sell a gazillion of them.
If a 7″ tablet is only for consumption and only Microsoft and Amazon have a consumption ecosystem anywhere near as good as what Apple has got, I like Apple’s chances, I like them a lot.
Enderle is a blogger for hire. He’ll say anything as long as the price is right.
“There are a lot of ways this could go right”
Ahhh, I see what you did there. You fixed it.
Thanks.
I’d like to know why there are even postings concerning Enderle. Pure entertainment value or to frustrate us readers?He is the biggest moron in tech reporting and almost always is WRONG. And he will be wrong on this one – big time.
Pure entertainment!
What pisses me off is that KTVU in the SF Bay Area consistently quotes and uses him for tech news. He has NO FUCKING CLUE KTVU.
Lindsay and I were studying quantum physics just the other day.
There’s a big difference between QP and calculating coordinates for the Rover. 🙂
There’s already a problem with the iPad Mini: it doesn’t exist.
“Any way you look at it, Apple is either months or almost a year late to the market with this…”
A bit like how they were 10 years late to the tablet market, hey Enderle?
Windows phone 8 phone may debut in 2013.
I don’t care if the mini is true or not. What gets me is this Enderle person. I’m just flabbergasted that this guy who looks like an 80’s porn actor is still around and able to publish his dribble on the internet, TV, Major News Media…and so forth. How in the name of Ballmers Sweaty Balls is this tool still allowed to do this?
Who knows? Doesn’t anyone check his credentials? How does he know anything about Apple when he’s never used one or set foot in their business? Why is his opinion about anything in general, and tech in particular, so desired by the MSM? All he ever did was work at ROLM / IBM as a lower tier marketing manager. ROLM built telephones and PBXs. Then he spent time at Dell advising them how to build a tablet. We all know how well that worked out. Then from time to time he’s been a contractor for MS. Who knows what he advised them on?
80’s porn actor! That’s a good one. Really good!
He looks exactly like one of them.. LOL
That is what I so love about Enderle – he is always such a positive guy!!!
PLEASE – DO NOT GO TO ORIGINAL ARTICLE
People like this interview Enderle JUST to get you to click. So let’s just ignore the trolls! 🙂
Not so long ago folks were saying that the iPad was only for media consumption. Now they’re saying that the iPad mini would be for consumption and that the iPad is for production.
Children! Children! Enderle makes some valid points, and he is not saying that a small iPad will be a fail for Apple – he is just pointing out that the market conditions will be different for this product, and he is correct – Amazon and Barnes & Noble are established in this market and they also own the content. Apple may well have several surprises in store for us with this new product which may change the ballpark, but we will have to wait and see…
Enderle’s track record is unblemished. Amazon and Barnes and Noble don’t own the content. They own stores that SELL the content. The publishing companies own the content, or the film studios, or the music labels. Amazon owns just about the same amount of content as Apple does, which is to say, virtually nil.
Now now. Expecting reasoned reactions here is a bit optimistic.
People buy a Kindle for an entirely different reason – for simple book reading it’s perfect.
Making a smaller iPad will be as daft as making a smaller iPhone, it’s pointless.
Now, please explain what ‘change the ballpark’ means.!.!.!
Rob Enderle is an idiot.
Enderle: Ass.
iPad ‘Mini’: Vacuumware. Not even vaporware.
Enderle: Doom mongering (as usual) about something with no material existence. FUDing at nothing-at-all. That takes a special kind of rectal skill. 😯
Apple could cannibalize its larger iPad sales with what is a smaller revenue product
Hey Enderle dolt: The Amazon Fire sales COST Amazon money. The Google Nexus 7 sales COST Google money. It’s called BUYING MARKET SHARE, Microsoft style.
Yeah, Apple want a piece of THAT market!
Enderle: What a blithering TechTard.
The Enderle Group is a big organization! The executive list includes Rob, his wife and his dog. The office is in the home.
Wrong! His wife kicked him out of the house. He kicked his dog out of the doghouse, which is where his office is. Now wife and dog are enjoying 80s porn flicks with actors he so resembles (attribute: MDN poster Jubei).
“Unlike the 10-inch class of tablets, where people expect to do productivity tasks on the device, the 7-inch is just for consumption.”
So now, all of the sudden, the iPad is for productivity and not consumption only? When did the analysts figure that one out?? Known about this since the day I got my hands on one, but I’ve only ever heard this fact downplayed. Now that it can be used as anti-mini FUD, they change their tune?
How convenient!
7 inches is only for consumption? Hahahahahahaha I can be productive with only 5 inches heheheee.