Pew poll claims Android owns 48 percent of U.S. tablet market

“Apple’s dominance of the tablet market may be on the wan, as Android-based tablets are said to make up nearly half the market,” Electronista reports.

“This according to a Pew poll out recently showing that, among US tablet owners, 48 percent own a tablet running some version of Google’s Android operating system,” Electronista reports. “Between July 16 and August 7 of this year, the Pew Research Center’s Project for Excellence in Journalism asked 1,096 US adults about their tablets. Among tablet owners, 52 percent said they owned an Apple iPad. Twenty-one percent of respondents said they owned a Kindle Fire from Amazon. The rest of Android’s 48 percent share was made up of an assortment of other manufacturers, with Samsung’s Galaxy Tab the next largest contender at eight percent.”

Electronista reports, “The survey was conducted before the introduction of Google’s Nexus 7 or Amazon’s new Kindle Fire HD, both of which have reportedly been seeing brisk sales. The numbers from this newest poll show a considerable reversal from last year, which found Apple with an 81 percent share of the tablet market, compared to 15 percent for Android and four percent for other manufacturers.”

Read more in the full article here.

MacDailyNews Take: Pew poll, indeed.

[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]


    1. What it comes down to are two factors.

      First, 48% don’t have Androids, since the Kindles aren’t Android(TM) as per Google Legal … they’re forks in the code. The above numbers state that only 21% are Android(TM).

      Second, the above distinction is important, because they represent two different use cases that are being aggregated into a single category because of similarities in hardware: there’s iPad-esque multimedia devices, and then there are Kindle-esque book reader devices …and this distinction becomes more evident when one then looks at the differences in consumer behavior of bandwidth consumption (ie, web traffic).

      As such, there’s a very obvious “Apples vs Oranges” comparison happening here, even if the ‘market survey’ people don’t themselves identify the presence of this consumer-centric market segmentation. We may as just be talking about dump trucks vs. motorcycles 😉


  1. Huh? Is it just me or is the media just a huge joke nowadays? I mean, I can’t hardly read anything without noticing some sort of spin or agenda behind it.

    Maybe it’s just that I’m getting older and wiser, but holy crap… So much nonsense out there, so many gullible people eating it up, spreading it around. People actually get paychecks to misinform other people.

    This planet is going to collapse in on itself becoming the “Bullshit Singularity” of the universe.

    1. It’s not just you. Many of us out here agree.
      The news media is a joke.
      No honor, truth, scruples or research. They would stab their child for a buck and put their mother in prison for two bucks. They are almost as bad as lawyers.

  2. Caller ID said “Gallup Poll” so I answered (yesterday).
    “Hi this is Nathan with Gallup, we’re conducting a survey about adult beverages. Do you have 10 minutes?”
    “Sure,” I said.
    “Is there a female between the ages of 27 and 40 in the household.”
    “No,” I said.
    “Thank you. This concludes our survey.”

    I no longer believe in the outcome of surveys, as they are clearly designed to derive the answers someone is looking for.

  3. 1st Joke…a Company named Pew.
    2nd joke…the rest of it…Pew Research Center’s Project for Excellence in Journalism (a Center for Excellence in Journalism??? The name suggests that there is no excellence in journalism, hence the need for one.
    3rd joke…’They were asked about their tablets’????:What was the question put to the recipients? Did you originally have an Android but dropped that POS for an iPad? Yes? ok thanks. Ok, mark up another android owner. Thanks,

  4. While I understand that the Fire is considered a tablet, I think a classification of type of tablet needs to be clarified. I don’t think the Fire is used for engineering and medical records like the iPad is. So while it may sell really well, I’m wondering why they are counted in the same class.

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