It’s almost here: Apple faces pressure for iPhone 5 to be a hit

“Apple Inc. invited the media to a product announcement Sept. 12 at which it is widely expected to announce a new iPhone,” Jessica E. Vascellaro reports for The Wall Street Journal.

“The email invitation had a few subtle hints. It read ‘It’s almost here’ on a white background with a big number 12 that casts a shadow of the number five,” Vascellaro reports. “That’s likely an allusion to the probability that the device, which follows the iPhone 4S, will be called the iPhone 5.”

Vascellaro reports, “Apple faces pressure for the device to be a hit. The iPhone is the main driver of the company’s business, and corporate results rise and fall based on the iPhone’s sales. Apple chalked up disappointing iPhone sales last quarter, in part because potential customers were holding out for a new device, an indication of how critical product launches are for the company.”

Apple Inc.'s invitation to September 12th special media event
Apple Inc.’s invitation to September 12th special media event

“At the same time, a slew of new smartphones from Samsung Electronics Co. and others have recently hit the market and garnered strong reviews,” Vascellaro reports. “In the second quarter, Android smartphones accounted for 68% of global smartphone shipments, compared with just 17% for the iPhone, according to IDC.”

Read more in the full article here.

MacDailyNews Take: We hereby guarandamntee that iPhone 5 will be a hit. In fact, iPhone 5 will be the biggest, most successful smartphone launch of all time, just like every iPhone model before it. iCal us.

No pressure, Apple.

Related article:
It’s official: Apple invites media to iPhone 5 special event on September 12 – September 4, 2012


  1. Surprising to read this kind of FUD from the WSJ. I’m with MDN on this- the iPhone 5 will be VERY successful (to put it mildly). If I had written this article, it would have been about how Apple will (likely) regain market share at the very least by satisfying pent up demand. Oh well…

    1. These guys know positive and realistic articles don’t get clicks. FUD does. These guys are proven wrong again and again and all they do is sit back and smile. They don’t care as long as people click on their website. That’s now the overriding job in online journalism. Forget integrity, that’s old hat!

  2. Just sold my 32gig 4s for $440 on CL after only being on there for 2 hours. I gotta pay $550 for a new 32 gig. Assuming the price is gonna be the same.
    For the past 3 years I love this time of year. The wheeling and dealing with old iPhone and the anticipation of the new iPhone.
    Now I’m stuck with a over a 3 y/o Samsung eternity till the new iPhone comes. Talk about aggravation. POS phone. Still have my touch and new iPad.

      1. Ask the guy who bought it I guess. I wouldn’t buy anything over a, $100 if that, on anything. CL or EBAY. I actually would think ebay whould be safer if i were to buy something. Least those people get rated by buyers. But I’ve sold 2 3GS, 2 ip4’s and 3 iPads on CL. They ALL sold within 2 days. I always take that route when upgrading. iPhones and iPads. My 4s had appleplus which is good till 8/2013. Which is transferable. So that helped to. All that was proved to him before the sale.

  3. How about the competition try to be relevant instead of failure after failure?

    How about the press and media report that??

    Oh, that’s right, that would require reporters doing actual work and the media having a conscience.

    Instead it’s beat down Apple so we can depress the stock again.

  4. “Apple chalked up disappointing iPhone sales last quarter, in part because potential customers were holding out for a new device…”

    First, I don’t believe iPhones sales were “disappointing”. They were under some analysts estimates, but they were not weak. Second, this is not some shot in the dark speculation by Apple – this was based on precedent from previous iPhone announcements. Third, “pressure” suggests that Apple is financially cracking and losing its strong position in the smartphone market. There is not substantial evidence of that, unless you believe that missing the mark of analysts in one quarter trumps all other data. Fourth, “strong reviews” for top end handsets is one thing, but those top end phones are what percent of all Android phones sold? Cheaper Android phones, which is part of the appeal of the Andriod model, are not challenging the iPhone market.

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