1. Looks like something my granddaughter would have made. Then thrown into the trash can because it wasn’t very good. She would start over and do better. Daddy and grandpa are longtime Mac users (professionally as well as far fun) as is my six-year-old granddaughter. She was using an iPad at four. Last month I saw her try to use an android tablet when we were visiting someone. She gave up after a couple of minutes and said “this is too hard,do you think they have an iPad daddy”? She’s Mac through and through just like us. Even kids can tell quality when they see it.

      1. squares, boxed in innovation, can’t think out of the box, wavy things are too hard to draw.

        It had to be squares, Apple has a patent on the rectangle. 😉

    1. Agreed.

      20 minutes?

      Possibly, more like five minutes. Unless their was an obtuse argument over square (metro tiled) colors. 😉

      Assuming thousands of dollars potentially spent for something a high school art student can come up with.

    2. Actually… some of the most recognized logos look simple. That’s what makes them powerful. IBM.

      Even Steve Jobs recognized this when he asked Paul Rand to design the NeXT logo.

      This logo is what is needed. A general logo, updated that can go on every product they sell.

      1. No doubt simple logos work the best.

        However, the NeXT logo is in a different league.

        It is too easy to replicate the Microsoft logo in a minute or less.

        Open Illustrator, draw a square and copy and paste three more. Grid arrange, add four colors and select the Agenda font with the text tool and type Microsoft in upper and lower case. Done.

        Well, if you have to pair kern the type it may add a few seconds.

        I’m not saying this is a bad looking logo. It does brand the Metro GUI well. SIMPLE, yes. Sophisticated? Not so sure.

        All that said, it is a cleaner solution improvement from the previous logo.

  1. It’s the rotated “Simon” tm electronic game color scheme – no innovation here


    “Simon’s tones, on the other hand, were designed to always be harmonic,[2] no matter what order they were played in, and consisted of an A major triad in second inversion:
    E-note (blue, lower right);
    C#-note (yellow, lower left);
    A-note (red, upper right).
    E-note (green, upper left, an octave lower than blue);

    The re-released version of Simon
    Simon was later re-released by Milton Bradley – now owned by Hasbro – in its original circular form, though with a translucent case rather than plain black. It was also sold as a two-sided Simon Squared version, with the reverse side having eight buttons for head-to-head play, and as a keychain (officially licensed by Fun4All) with simplified gameplay (only having Game 1, Difficulty 4 available). Other variations of the original game, no longer produced, include Pocket Simon and the eight-button Super Simon, both from 1980. Finally, Nelsonic released an official wristwatch version of Simon.[3]
    Later versions of the game being sold include a pocket version of the original game in a smaller, yellow, oval-shaped case; Simon Trickster, which plays the original game as well as variations where the colors shift around from button to button (Simon Bounce), where the buttons have no colors at all (Simon Surprise), or where the player must repeat the sequence backwards (Simon Rewind);[4] and a pocket version of Simon Trickster.” Some Microsofty looked down at their Simon keychain and copied the color scheme verbatim without realizing it was upside down.

    1. Nice! It does look remarkably outdated when put side by side with the Simon. However, it their defense, it is hard to come up with a fourth unique color when the three base RGB colors have already been selected. There is not a clear choice for the fourth.

      Nonetheless, their new logo does perfectly represent the company: nothing says copycat like “Simon says”.

    1. No it doesn’t. The shape itself is iconic, and colours just complicate the manufacturing process. A MacBook with a multicoloured logo glowing on the open lid would just look like the kids had attacked it with their magic markers.

  2. There were actually some really good designs put forth but after filtering through seven committees, four vice-presidents and Ballmer himself it ended up with an inorganic, boring and strikingly uncomfortable feel.

    Just like their software.

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