Microsoft’s enterprise app store will be Apple’s demise – again

“Denial, anger, bargaining, depression, and acceptance – Apple’s 5 stages of enterprise grief are still in its first stage. As you recall, the company lost out to Microsoft in the eighties by its lack of enterprise understanding. Sadly, it appears to be déjà vu all over again,” Mark Fidelman writes for Forbes.

“Apple’s enterprise philosophy seems to consist of one sentence, ‘I’ll sell you anything you want as long as it’s for the consumer.’ Why Apple hasn’t learned from its history lessons is something they’ll need to take up with its shareholders in the future,” Fidelman writes. “For now, they are still drunk from the success of their mobile products.”

Fidelman writes, “For Microsoft, the history lesson seems to be that if you don’t get your enterprise strategy right you won’t get your financials right, which is why they don’t believe the view that Apple has found the magic formula of forcing IT departments to accept its products without so much as a phone call. While Apple’s strategy appears to be working in the short term, it will soon fall victim to either a Microsoft, IBM or Google focus on creating holistic enterprise experiences with devices and software.”

Full article here.

MacDailyNews Take: BYOD is not a passing fad, it is the future of enterprise computing. The reign of the IT doofus is over. Fidelman is wrong.

Fidelman offers a bunch of opinions, but not facts to back them up. We offer the related articles below:

Related articles:
iOS surges ahead of Android development as Apple products invade the enterprise – July 24, 2012
Apple has destroyed the Windows hegemony – July 5, 2012
Gartner: Apple Macs invading the Windows PC-dominated enterprise – June 6, 2012
Mac attack: The world finally begins ultimate personal computing upgrade – January 17, 2012
Mac Attack: Get ready IT doofus, your world is about to be turned right-side-up – November 28, 2011
Hell freezes over: Forrester urges IT to support the Mac – October 27, 2011
Corporate Mac sales surge 66% as Apple makes huge enterprise gains – May 20, 2011

Mac vs. Windows in business case study: Macs have 1/3 fewer problems that are solved 30% faster – June 2, 2008
CIO: Apple’s Mac OS X is the most cost effective operating system – September 24, 2007
CIO: Eight financial reasons why you should be using Apple Mac – August 01, 2007
Switching business from Windows to Mac offers significant savings – July 23, 2007

Gartner’s one-word review of Windows 8 on the desktop: ‘Bad’ – July 23, 2012
Microsoft’s downfall: Inside the executive e-mails and cannibalistic culture that fueled Microsoft’s lost decade – July 7, 2012
Jason Schwarz: Top 10 reasons why Microsoft’s Surface is DOA – June 22, 2012
Why I love Microsoft’s vaporware Surface tablet – June 22, 2012
Microsoft’s Surface tablet said to be Wi-Fi only at launch; no 4G, no 3G, no 2G, not even 1G – June 22, 2012
Microsoft outsources Surface assembly to Pegatron; prices above $799 for Windows 8, above $599 for Windows RT expected – June 21, 2012
Acer founder: Microsoft will quit making tablets soon – June 21, 2012
Devastating video shows Microsoft’s Surface event aping Steve Jobs’ iPad unveiling (with video) – June 20, 2012
Thanks to Apple, Microsoft is doomed in the era of mobile computing – June 20, 2012
Why wouldn’t Microsoft let anyone touch its Surface tablets’ keyboard cover? – June 20, 2012
The cost of Microsoft’s Surface tablets – June 20, 2012
Apple’s revolutionary iPad vs. Microsoft’s anti-tablet ‘Surface’ – June 20, 2012
Microsoft’s Surface tablets provokes ‘sense of betrayal’ among Windows PC assemblers – June 20, 2012
Fox News: Copier Microsoft is doomed to fail with Surface tablet – June 19, 2012
Microsoft’s Surface tablet destined to be as successful as the Zune – June 19, 2012
Surface: Why Microsoft’s big mystery turns out to be a big mistake – June 19, 2012
Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012
ZDNet Sr. Tech Editor Perlow: Microsoft’s Surface has catastrophe written all over it – June 19, 2012
Microsoft previews own ‘Surface’ tablet – June 18, 2012
Microsoft touts ‘major’ June 18 event said to showcase Windows RT tablets – June 15, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011


  1. I’d like to see Apple make more enterprise friendly hardware again – rack-mount servers, blade servers specifically. Their XServe line didn’t make a loss, it just didn’t make enough profit. If Apple TV is a ‘hobby’ worth keeping alive, then surely professional back-room hardware is.

  2. A few thoughts.
    I thought the article was going to be a tongue in cheek article about Apple and Microsoft switching roles and outcomes. I was surprised that the author really means what the article says.

    We are in the post PC world.
    Desktop sales are declining and desktops are on the way out.
    Laptops will be around a little longer and then be gone!

    All replaced by iPads in various sizes and configurations with computing power to do what desktops and laptops have done!

    Ios devices are in the vast majority of fFortune 500 companies or are being tested by them.

    IPads are being used in commercial jets to replace the papre binders that pilots use.
    Ford has introduced iPads to sales personnel.
    IPads are in schools from kindergarten to college. These are where our future executives and workers will be coming from. it’s a new day.

    If you believe the author of the article, load up on microsoft stock.
    If you think otherwise may I suggest AAPL!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.