Microsoft’s enterprise app store will be Apple’s demise – again

“Denial, anger, bargaining, depression, and acceptance – Apple’s 5 stages of enterprise grief are still in its first stage. As you recall, the company lost out to Microsoft in the eighties by its lack of enterprise understanding. Sadly, it appears to be déjà vu all over again,” Mark Fidelman writes for Forbes.

“Apple’s enterprise philosophy seems to consist of one sentence, ‘I’ll sell you anything you want as long as it’s for the consumer.’ Why Apple hasn’t learned from its history lessons is something they’ll need to take up with its shareholders in the future,” Fidelman writes. “For now, they are still drunk from the success of their mobile products.”

Fidelman writes, “For Microsoft, the history lesson seems to be that if you don’t get your enterprise strategy right you won’t get your financials right, which is why they don’t believe the view that Apple has found the magic formula of forcing IT departments to accept its products without so much as a phone call. While Apple’s strategy appears to be working in the short term, it will soon fall victim to either a Microsoft, IBM or Google focus on creating holistic enterprise experiences with devices and software.”

Full article here.

MacDailyNews Take: BYOD is not a passing fad, it is the future of enterprise computing. The reign of the IT doofus is over. Fidelman is wrong.

Fidelman offers a bunch of opinions, but not facts to back them up. We offer the related articles below:

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55 Comments

  1. I’m still waiting for Sony, or Disney, to buy Apple. “They” promised it would happen… every year in the 80s, and the 90s.

    Honestly, how many times can they claim the sky is falling before they simply tire of it?

  2. This is total rubbish:

    Apple’s enterprise philosophy seems to consist of one sentence, ‘I’ll sell you anything you want as long as it’s for the consumer.’

    Lazy lazy lazy Mark Fidelman of Forbes!

    The REAL story is long, painful and frustrating. Apple has had repeated waves of intense efforts toward enterprise business. But they never pay off because enterprise:

    1) Has its head up its rectum at the best of times.
    2) Knows that crucial developers either refuse, or hardly care, to write Mac friendly versions of their applications.
    3) Recognizes that Microsoft has a blackmail / retaliation stranglehold on the enterprise market, despite inferior products as a rule.
    4) Believes open source anything is scary and and Mac OS X is mainly open source.
    5) Figures that if its from Apple, it doesn’t understand the enterprise. Sometimes this is indeed the case. But when Apple gets it perfectly right, the enterprise still ignores them.

    One wonderful set of examples of Apple getting it right but being ignored:
    • Mac OS X Server
    • Apple’s Xserve
    • Apple’s Xserve RAID
    • Xgrid

    Thankfully both OS X Server and Xgrid survive. Xserve hardware, however, didn’t make enough profit for Apple to bother, sad to say.

    And YES, Xgrid lives on in OS X 10.8 Mountain Lion, despite TechTard rants to the contrary. Please read THIS:

    OS X Mountain Lion: Set up your Mac as an Xgrid agent

    1. I have no idea where you work but I know of no company that is afraid of Open Source. All of them I’ve worked have embraced it the hell out of it!

      Open Source is building a new enterprise server environment at most companies.

      I’ve never heard ‘open source’ and ‘apple’ used in the same sentence in an IT meeting. Apple is considered the most closed of any technology from what I’ve witnessed.

      They may recognize that apple uses some open source technologies but I’ve never seen that come up since you can’t exactly take OS X and make changes to it. who would use Darwin in an enterprise environment? No one since any linux distro is far more complete than the open source portion of OS X.

      1. Ah, I haven’t yet gotten to reply to anonymous coward ‘really’ as of yet. But I know your reputation.

        1) I have no idea what planet you live on, but I know very few enterprise businesses using Linux or BSD, those open source OSes.

        2) Enterprise damned well IS scared of Open Source, specifically because it thinks that having the code out there in public for what they are running means the spooking hacker gremlins are going to break in and steal their stuff. THUS the MASSIVE use of Microsoft Server in the enterprise. Large DUH Factor.

        3) IT meetings feature IT doofuses who are too lazy, much like you, to know that the FOUNDATION of OS X is open source software.
        – (a) Darwin OS.
        – (b) Mach kernel, now called XNU.
        – (c) Apache Server, built into every copy of OS X.
        – (d) X11, aka XWindows.
        – blahblahblah. Apple is involved with over 300 open source projects, many of which it created, many of which it funds. Now go count how many open source projects MS gives a rat’s about. So much for Windows being ‘open’. 🙄

        (And now for a pause to point out what a lazy dumdum you are, anonymous coward ‘really’)

        since you can’t exactly take OS X and make changes to it.

        Oh really? Then why do I do that every day? Hmm? You no know how to use Terminal? You no play with MacPorts? XQuartz too geeky for you? REALLY?! Poor widdle newbie!

        who would use Darwin in an enterprise environment?

        Proving my point that IT consider open source to be all ScARy! Lazy lazy lazy.

        Why do you bother to come to MDN if you don’t bother to know what you’re talking about? REALLY! ;?

        1. Dude you aren’t working in the enterprise if you have never seen Linux or BSD being used. Your uncle’s real estate office with 5 employees is not the enterprise my friend.

          How many firewall systems, intrusion detection systems and other security systems in an enterprise are based on Linux or BSD? The answer is damn near all of them.

          NAS

          1. Of course, par for the course, you didn’t read what I wrote. DUH, as I wrote, I’ve seen Linux and BSD in the enterprise. Go back, read it again, turn all RED and apologize. You really are an incredible waste of time. Just for fun, I’m not going to bother reading the rest of what you wrote. Feel good? Of course not.

        2. So let me get this straight, a guy (YOU) who claims to be into security of all things is trying to tell me he has never seen Linux or BSD in the enterprise?

          That is just the tip of the iceberg where BSD and Linux are deployed in the enterprise and its supposedly your strong point! WTF? lol.

          The rest of your post is rubbish. I’m not talking about using the terminal to make ‘changes’ to OS X. I’m talking about using it as the basis for a large scale enterprise deployment or server platform. It rarely if ever happens and its not because IT is afraid of open source.

          You’ve never been in a data center if you have not seen Linux and BSD in the enterprise.

          I don’t think you work in the enterprise honestly. I think you work in the small to medium business sector if you work at all.

  3. Apple does have some part of the enterprise sector but the developers an d Apple should expand it more. I think the iPhone is entrenched in the medical sector. I am a heart transplant recipient and I go to a lot of doctors. Every one I go to has an iPhome with the full compliment of medical apps. One hospital I go to I would say 90% or more of the staff use iPhones. Also in Lowes all the employees use a altered iPhone or iPod touch to keep track of items in the store. So they do have a pretty good foothold in these areas and may be others but the do need to go into the office invironment.

    1. One enormous problem is the lack of accepted enterprise software for OS X.

      My MD’s office is still dependent upon DOS databases for patient information, as are vast numbers of hospital systems. They are nearly as antiquated as the computers used by the US federal government. No wonder they’re always complaining at me about the crap nature of the software they’re stuck using.

      Oracle? Good luck getting them to port all their software to OS X, despite the so-called friendship between Jobs and Ellison. This one simple fact keeps OS X from entering the door of hundreds of companies.

  4. I LOVE articles like this,
    this is what iCal was made for!

    MDN is right, the days of companies making cheep, buggy, poorly designed, and overpriced junk and then slapping the word “Enterprise” on it are O-V-E-R-!!!

    I had to live (work) through the enterprise 80’s and 90’s, never again!!!

  5. Article and many of the comments so miss the point. Apple’s enterprise strategy is convergence of mobile and computers. MacBook Pro, MacBook air, iPads, iPhones are all computers with increasing ability to work on same projects. iOS Apps are customizable for any enterprise work. iOS programmers are increasing in enterprise and becoming the the new IT. In house iOS programming is easy, relatively inexpensive and shifts from programs businesses need to fit into to programs customized for specific business. This is the revolution occurring under the line of visibility. It is the small set of customized apps that fit a specific need that are affordable, employ iOS developers, are scalable and make parts of businesses run and fit together better. It is the new economy, the next big thing and an amazing time to be an iOS developer.

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