“What browser are you using?” Christina Cheddar Berk reports for CNBC. “The answer likely changes throughout the day, according to a new study from Monetate that underscores a new challenge for retailers. As more sales shift online and to mobile devices, retailers need to ask themselves what browsers their customers are using.”
“In May, web traffic analysis tool StatCounter revealed that Google’s Chrome surpassed Microsoft’s Internet Explorer as the most popular web browser worldwide. But Monetate’s study, which focuses on ecommerce sites, suggests the answer to the question changes throughout the day,” Berk reports. “During the day, when most people are at work, Internet Explorer still grabs a good share of the browsing activity at ecommerce sites, but the story is much different in the evening when the combined market share of Apple’s Mobile Safari and its desktop version tops both Chrome and Internet Explorer.”
Berk reports, “During the second quarter, Monetate said the ecommerce sites it was monitoring received about one-fourth of their traffic from Safari, an increase of 9.04 percent from the same period a year ago and second only to Internet Explorer. But between the hours of 6 p.m. and 6 a.m., Safari takes the dominate position with a 31.42 percent share of the market. And since shoppers get to choose their own browsers during those hours, Internet Explorer’s share of the market drops sharply, with just over a third of visitors to ecommerce sites using Internet Explorer.”
Read more in the full article here.
MacDailyNews Take: Extrapolate the same concept to operating systems. Smart developers know this already.
Thankfully, as the IT doofuses retire or die off, their reign of frustration and stagnation is rapidly coming to an end.
[Thanks to MacDailyNews Readers “Lynn Weiler” and “wirehead” for the heads up.]
