“Recently we spoke to Nokia’s Nikki Barton, Vice President of Smart Devices UX Design at Nokia, about what the company is doing to cater to a female customer base,” Helena Stone reports for Chip Chick.
“Offering phones in bold color choices along with matching accessories has been one such method that they have been using to attract women,” Stone reports. “Well it looks like Nokia has taken things one step further with the launch of Nokia Lumia pink nail polish.”
Stone reports, “This hot pink Nokia Lumia polish is designed to match the pink version of the Lumia 900 which was recently introduced in the U.S., via AT&T.”
Read more in the full article here.
Steph Powell reports for Kiss and Makeup, “According to Valerie Buckingham, director of marketing for Nokia North America, the collaboration marks ‘the next generation of mobility’ because ‘phones are in your back pocket all day [and should represent] the most personal parts of your style.'”
Read more in the full article here.
MacDailyNews Take: Hoo boy, this one is simply shartastic! Is that Steve we hear chuckling from above? We had to read and reread “August 1” on these articles about seven times each to convince ourselves they didn’t say “April 1.” Looks like every day is April Fool’s Day for the poor bastards left at Microsoft’s beleaguered Nokia.
[Attribution: The Loop. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Related articles:
Beleaguered Nokia, already at junk status, lowered further by Fitch – July 20, 2012
So far, Microsoft and AT&T have blown $550 million pushing Windows Phones no one wants – July 19, 2012
Beleaguered Nokia’s Q2 results a disaster and it’s due to get even worse – July 19, 2012
Lipstick on a pig…
No! Nail polish on a pig! 🙂
Did Nokia see the nail polish on the shark they jumped?
Nail polish on an aardvark.
@Lordthree – Hahah, Nice!!!
@MDN – “Microsoft’s Nokia” — Brilliant!!
Wow. Just wow.
Kind of “The inmates taking over the asylum” – Nokia-style.
I actually have difficulties thinking up an even more crazy-useless marketing idea.
I know this sounds weird. But a lot of things sound weird in America. Take for example Man Bags. Think that’s what they call them. In America it would be akin to men carrying handbags. Another, is men driving cars that have their boot (or is it Trunk, I can never remember) replaced by a compartment…..think you call them crossovers. Another, is phone makers offering pink ……..er, maybe not.
“Shartastic!”
ROTFLMFAO – Oops, I think I just sharted myself, too!
Nokia needs to diversify its product line in order to avoid bankruptcy.
OMG are they desperate or what? Anyone views the Promo? Awful. The first female looks like a dragon lady and the others hookers! As a female I’m offended. BTW the pink is ugly. I myself prefer Essie brand “Tour de Finance”. Actually maybe that would be an appropriate color for the next iPhone. On the other hand, I’ll stick with my Virgin White Apple phone.
Wonder what MS brown Zune would have as its compliment color? Nevermind.
Urine yellow
Let’s not forget Nokia started out selling toilet roll or something.
Going back to their roots?
If it weren’t for the fact that Nokia is doing badly selling phones, I actually wouldn’t think that the nail polish is a bad idea.
But since they are doing badly as of late, it comes off desperate.
I bet they make more profit on the nail polish than on their phones!
Next up:
Microsoft Metro Yellow
Samsung Galaxy Green
Zune Brown®
A bold move by Nokia to differentiate itself in a swirl of interchangeable cell phones.
Now it must move quickly to seize firm control of this emerging space by extending its product line.
The smartphone is a natural fashion accessory, closely associated with the hands, face, eyes, and mouth. We’ll need colouring, contouring, a primer. Cosmetic industry analysts are already calling for eye and cheek palettes, a lip palette, even a dramatic blush to strengthen Nokia’s bottom line.
The fully loaded Nokia Femme will thus possess a radiant complex to accentuate the casual, confident chic of the Finnish woman-about-town, one who will inspire adulation and emulation by girls the world over.
Market dominance cannot be far behind, and failing that, well, Nokia once sold tires. It can do so again.
macsaily……..Why is your as* burning?
Whenever I read your post on Nokia, it tells me that you crazy iphone lovers are afraid of Lumia.
Wait for next Lumia sets with WP8.
macdailynews, your posts tell me that this site is run by some teens.
they might not even get to the ‘next lumia’ at this rate. Nobody is buying them.
in the last 3Qs, Nokia has sold over 10 millions Lumia phones.
In India, Nokia Lumias are selling very well.
iphone is getting very boring. 😉
And with this nail polish promotion, I’m sure they’ll sell at least… 18 more units. Awesome.
i saw my first Lumina in the wild yesterday. My new acquaintance said that he found smart phones too complex and wanted a basic phone to just make the odd call.
Say what you want, Apple has made no move into the cosmetics. If your phone business is tanking, as it is for Nokia, it is better to cover your arse with alternative business opportunities. Nokia is test the cosmetics arm and next could be intimate apparel. Nokia Lumia Pink G-string, T-backs, and croachless panties. LOL…are boots and six inch heel shoes in the future as well!
Told my wife I wanted to get into her croachless, she said fogedaboutit.
Emmi na ponky jah. Nokia bankrupt hawn lugga!
Sala kutha.
teri bund noo agg kiyoon lag gai????
Kutay de bachay, toun apni bakwas band kar. Bankrupt te toun honay wala hai. Kutay da putar.
Wait for next Lumia sets with WP8.
Yes please! I love having a good laugh.
I can’t quite tell if you’re trolling @Singh. But you certainly are a newbie around here if you believe what you typed. Many of us here are hard core experts on the subject. We just happen to loathe crap technology. That’s all! 🙂
Wow, you guys are expert. LOL
I don’t think you guys know anything, coz you guys are nothing without indian tech experts.
iphone is so boring, it has 100,000,000s useless apps.
No my dear troll. I indian tech experts are our students. They’re willing to be part of the Slave Wage Movement, whereas we are not. We bet the great pay because we live on the bleeding edge, understand it and teach others how to use it.
I believe you could learn more than a few things, like how to be coherent and knowing what you’re talking about. Your troll behavior is boring. We veterans of computer tech have heard all 100,000,000 bogus troll rants. Get some education and try again later. Bye-bye! 😛
Well apparently Chik-Fil-A is giving away free iPhones today cause I’ve been to five and can’t even get close to the parking lot….
It’s to match the pink slips they are handing out to their employees.
“Next step: turd polish.” -John Gruber
But seriously, I always feel a little bad about beating up on Nokia and Windows Phone. Partly because it’s a little sad how far they’ve fallen and the massive advantage that they pissed away, but mostly because Microsoft and Nokia have shown the world (and Judge Koh, presumably) that it is possible to build a decent smartphone that isn’t an iPhone clone. And by decent, I mean better than Blackberry.
Why don’t they offer matching pink rubber rain boots? At least Nokia knows something about boots.
Wow – Nokia is now relegated to the cosmetics aisle! What’s next? “Dong, dong. Nokia calling!” (maybe too old of a reference for most of you!)
“I can even dye my eyes to match my gown?
Jolly old town!”
– name that movie. 😉
Iphone fans, read this:
http://www.zdnet.com/windows-phone-jumps-277-in-a-year-to-take-3-2-of-smartphone-market-share-7000002059/
Windows Phone jumps 277% in a year to take 3.2% of smartphone market share
Congratulations. 3.2%, 32%, whatever. Notice how Windows still has about 85% of the desktop PC market. Sheep herd. Cockroaches cluster. Quality never equaled quantity.
So your point is, hmm?
Pointless.
You’re free to buy and use as you please. We are free to offer sympathy or sarcasm or derision when you champion crap technology over quality technology.
But what is so extra-special about Metro GUI devices is how uniquely retrograde and annoying they are to use. Of course we’re going to wonder if you’re a masochist for choosing them over something user-friendly and efficient.
Please do stick around and tell us how wrong we are to champion iOS devices! Years of training makes us extra skillful at trampling trolls, and we enjoy keeping our skills in top form.
But do consider actually HELPING people instead of trolling them. I find it far more satisfying. 😀
Have you guys seen iphone 5 leaked photographs?
It has same old boring design. LOL
I love my Nokia Lumia 900. 😉