“The latest AMD chip engineer to pop up at Apple is a graphics and system-on-a-chip expert,” Brooke Crothers reports for CNET.
“John Bruno is now a system architect at Apple, as of July,” Crothers reports. “Over the last decade or so at AMD, he has held positions such as senior ASIC design manager and, most recently, system architect.”
Crothers reports, “His AMD job description on LinkedIn states that he ‘completed hardware specification for the APU (CPU + GPU SoC) including cost, target die size, power budget and low-power strategies.’ That jumble of acronyms could make him pretty valuable to Apple, which just beefed up its A5 series chips with the A5X SoC (system-on-a-chip), which packs a quad-core graphics engine.”
Read more in the full article here.
Most companies design software to run on OEM hardware.
Apple designs hardware to run its software.
(One of the reasons Apple has been so successful in offering such a great user experience.)
It would be amazing if Apple bought AMD and then went head-to-head against Intel.
With Apple’s know-how making chips, and AMD’s experience, we might get high performance chips that have very low power draw.
If that actually happened 🙂 🙂 yay