“Ultrabook numbers will fall far short of Intel’s aggressive market share targets, an IDC analyst told CNET,” Brooke Crothers reports for CNET. “The MacBook Air, meanwhile, continues to coast amid continued popularity.”
“An IDC report today showed a weak PC market caught in its seventh consecutive quarter of little to no growth,” Crothers reports. “‘The volume isn’t there and it’s going to be way below what Intel had hoped for,’ IDC analyst Jay Chou told CNET, referring to ultra books. ‘The first half [of 2012] is about 500,000 ultrabooks shipped worldwide. It’s nowhere near Intel’s initial hope,’ Chou said.”
Crothers reports, “‘The MacBook Air is a good part of Apple’s business. It’s had good growth,’ Chou said. Unit shipments of Apple’s MacBooks were up in the most recent reported quarter (Q2) to about 2.8 million (PDF) compared with 2.75 million in the same quarter last year… It’s hard to make inroads into a market that Apple practically invented.”
Read more in the full article here.
MacDailyNews Take: The remaining Windows PC assemblers are in for a world of hurt.
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JP Morgan: Windows PC ‘ultrabooks’ just Apple MacBook Air wannabes – February 14, 2012
U.S. Windows PC shipments drop 6% in holiday quarter as Apple Macs surge 21% – January 11, 2012