“Research In Motion can’t catch a break. A tweet sent out Wednesday meant to promote its BlackBerry brand has backfired on the Canadian company, with many people using the campaign to bash RIM’s phones,” Salvador Rodriguez reports for The Los Angeles Times.
Rodriguez reports, “The company tweeted from its @BlackBerry account ‘Fill in the blank: BlackBerry helps me ________.'”
MacDailyNews Take: Uh oh. Amateur Hour hasn’t quite ended, yet.
Rodriguez reports, “However, many of the people who responded didn’t find BlackBerry too helpful. ‘Realize how thankful I am for my #iPhone,’ said one user, in one of the tamest yet worst responses RIM could have received… Mentions of the iPhone showed up in various iterations as a response to the campaign, which RIM actually paid Twitter to promote. Among the iPhone mentions were: ‘Appreciate my iPhone,’ ‘Realise (sic) that I want an iPhone,’ ‘Blackberry helps me be thankful for my iPhone,’ and last but not least, ‘@BlackBerry Helps me ENVY … my friends with iPhones!'”
“‘Helps me by… laying off 5000 awesome people that I can hire. #riskytwittercampaigns,’ said another user, highlighting RIM’s recent woes,” Rodriguez reports.
Read more in the full article here.
MacDailyNews Take: Well now, that went even better than expected. 🙂
Hey, have some respect for the walking dead, you people!
[Thanks to MacDailyNews Reader “TheloniousMac” for the heads up.]
