Gruber: ‘Something big is going on with Apple TV in Cupertino, but it’s still being cooked’

Just because WWWDC 2012 came and went with nary a mention of Apple TV doesn’t mean the Cupertino Elves aren’t mixing up secret ingredients.

“From what I gathered asking around during WWDC, there was never anything Apple TV-related slated for announcement at WWDC,” John Gruber writes for Daring Fireball. “Something big is going on with Apple TV in Cupertino, but it’s still being cooked.”

Brief article in full here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]


  1. The current Apple TV cannot be using all the power of an A5 chip, can it? Seems a little faster than my first generation one (replaced about a week ago, still totally functional and used regularly) for sure but there’s way more power there for something and maybe it will be the first post-Steve huge deal. I wish they’d digitized Steve and his hologram could still do keynotes. Maybe that’s the announcement: iCloud contains a digitized Steve Jobs brain living forever.

  2. I’m not seeing the TV market as an exciting place for Apple to go. IF Apple provide a nifty-kewl GUI for the TV that strips away all the obtuse crap imposed by the cable and satellite providers, that might consist a killer product. We shall see. IOW: I am glad they are taking their time.

    Meanwhile: One of the best jokes about Google is the Google TV. 😆

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