Apple changes marketing language claiming OS X ‘doesn’t get PC viruses’

“Apple has removed a statement from its messages on its website that Mac operating system X (OS X) isn’t susceptible to viruses,” Hamish Barwick reports for Computerworld Australia.

“Apple removed the previous statement ‘It doesn’t get PC viruses’ and replaced it with ‘It’s built to be safe,’ and ‘Safeguard your data. By doing nothing’ with ‘Safety. Built in,'” Barwick reports. “According to Sophos U.S. senior technology consultant Graham Cluley, this is a sign that Apple is starting to take security seriously. ‘I view the changes in the messages pushed out by their marketing department as some important baby-steps,’ he wrote in a blog entry. ‘Let’s hope more Apple Mac owners are also learning to take important security steps — such as installing antivirus protection.'”

Barwick reports, “In addition to changing its marketing messages, Apple has released a security guide for the iPhone operating system iOS and announced in February that OS X 10.8, or Mountain Lion, would include a new feature called Gatekeeper that would restrict which applications users can install on their devices.”

Read more in the full article here.

MacDailyNews Note: Whether the blurb says it or not, Macs running OS X still don’t get PC viruses.

Mac OS X security

33 Comments

  1. “this is a sign that Apple is starting to take security seriously”

    Starting?!?!?!?

    This combined with the next statement . . . “Let’s hope more Apple Mac owners are also learning to take important security steps — such as installing antivirus protection.”

    . . . shows how long Barwick has been looking through Windows to view the world.

  2. Technically, there never was anything wrong with Apple’s statements. Macs don’t get ‘viruses’ of ANY kind. (Malware Trojan horses are another matter!)

    According to Sophos U.S. senior technology consultant Graham Cluley, this is a sign that Apple is starting to take security seriously.

    This statement by Sophos is ridiculous and ignorant. (Lots of ignorance on the net today!)

    Apple has been exponentially improving their attention to security since 2005, the year the nasty Symantec made up the ‘Security-Through-Obscurity’ myth applied to Apple. Darn, it’s 5 years later, with Apple doubling its market share, and no “flood” of malware ever happened. Windows still has over 1000x more malware on a per user basis, making a mockery of “Security-Through-Obscurity”.

    If you want a good laugh, look up these terms through a search engine: “DNSChanger” “July 9”. Potentially MILLIONS of Windows boxes will be knocked OFF THE INTERNET because of this piece of malware and the incredible lack of attention to security within the Windows market, right on up to the US federal government. Potential catastrophe.

    However, the POORLY planned transition of providing Java updates via Oracle has been the single worst security stupid move Apple EVER made. Apple were NOT realistic about it and did NOTHING to improve the situation until they were kicked in their metaphorical balls by a giant iron BOOT. 600,000 Macs were nailed by web drive-by infections specifically because Apple FAILed. This is an unprecedented DISASTER within the history of Macs. So Apple user smugness is NOT in order.

    Thankfully, Apple is again making a nice leap forward in Mac security with Mac OS X 10.8 Mountain Lion. This fact was made public MONTHS ago! Odd how Barwick just caught up:

    From 2012-02-16:
    Apple’s Gatekeeper in Mac OS X 10.8 Mountain Lion

    Also improved: ASLR (Address Space Layout Randomization). Meanwhile, despite all the MASSIVE HYPE, Microsoft’s ASLR in Windows Vista and 7ista turned out to be easily hackable, making it worthless.

    Read more about 10.8 Mountain Lion improved security HERE:
    http://www.apple.com/osx/what-is/security.html

    1. You have undermined your point if you need to resort to screaming (i.e. putting words in all caps). There are many inaccuracies in your post, but I won’t bother debunking a screamer.

      1. 1) There were no inaccuracies in my post.
        2) What screaming? I use all caps for emphasis. I use HTML tags for emphasis. Typing a bunch of characters that just go on and on as if a person was speaking in a monotonous monotone gets really boring don’t you think so and if not perhaps you are merely a bot which might be the case since you are an anonymous coward who refuses to actually log in here for fear that someone might figure out who you are.

        I won’t bother debunking…

        Good.

  3. Every six months or so the security firm “Sophos” will pop up to remind everyone that Mac OS X is not a perfectly secure operating system and that they just so happen to sell antivirus software for the Mac. It’s getting old. I think if mac users needed their product then they would go find it. What I see is little more than marketing of a useless product.

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