Apple television to ship in time for Christmas?

“The Street continues to get all tingly at the prospect of Apple potentially jumping into the television business,” Eric Savitz reports for Forbes. “While the company has said nothing about this possibility, buy-side analysts keep picking up tidbits from the Asia tech press and from the Taiwanese supply chain that suggest something is up.”

“The latest nugget comes from Topeka Capital Markets analyst Brian White, who points to a report on the Chinese language web site 21cbh.com that says contract manufacturer Hon Hai expects to start receiving LCD TV panels from Sharp in Q3, rather than Q4 as originally planned,” Savitz reports. “White notes that Hon Hai had invested in Sharp earlier this year to secure LCD panels that White contends are intended for production of Apple-branded TVs.”

Savitz reports, “The story apparently concludes that Apple could have a TV ready to go by the holiday season.”

Read more in the full article here.

24 Comments

  1. I’m not convinced. I still believe the only Apple TV that Apple will sell is the Hockey Puck content box they are currently selling, but with upgraded content.

    Leave the screen size, type, etc. to other manufacturers. Why would Apple want to get into that game? The only thing wrong with HDTV is the content. More than half of my TV viewing is already via the existing Apple TV device.

    1. “The only thing wrong with HDTV is the content.”

      Given my recent experience with a commercial quality HD(TV) display, there’s a lot still wrong. Too many configuration settings for one. Four picture “modes”, each with a dozen custom settings, and still difficulty providing what people want – a high quality image without a lot of “futzing”.

      As a computer specialist, I used to note the insanity of expecting computer users to be effectively system administrators just to do their jobs. Why are manufacturers still expecting consumers to be TV calibrators? Even if Apple doesn’t come out with their own branded displays maybe they can show manufacturers how to deal with this problem.

      If Sony can sell a “Google TV”, or Panasonic Plasmas include THX configuration, they can sell displays “Certified by Apple” with default Apple settings. If you insist on futzing, you’re on your own. The rest of us just want to watch.

      1. A TY owner has to go futzing around in the TV’s menu system in order to find all these picture mode and settings you refer to. Most consumers probably don’t know that their TV even has such a menu.

        I will grant you that most consumers have the aspect ratio set incorrectly, though. I cringe whenever I watch someone else’s HDTV and see squashed, fat people or people whose obesity depends on where they appear on the screen, if you know what I mean. I have given up on trying to tell people that their TV is not set correctly.

          1. The profit margins on mobile phones and computers are extremely thin as well… but Apple doesn’t have a problem making a profit. Why would a TV not be profitable for Apple?

  2. As soon as the AppleTV allows unified control over your entire TV-screen experience (with no need for umpteen remotes), it won’t be a hobby anymore but things will get dead serious. Expect a real massacre then.

    1. Try a Logitech Harmony remote. My Harmony remote controls all of the following devices:

      Panasonic HDTV
      Yamaha Home Theatre Receiver
      Motorola Satellite Receiver
      Denon DVD Player
      Magnasonic VCR
      AppleTV

      It understands activities such as Watch Satellite TV and turns all the correct components on and sets all the input sources correctly with a single button press. To change channels and then change the volume, I don’t need to switch between components as the remote understands that channel selection uses the Motorola and volume is set on the Yamaha. Any visitor in my house can use the system as easily as I can without having to understand anything about my setup..

  3. I believe it will happen eventually. I think Apple has to get into it with the long-term in mind – just as they did with the iPhone. It will be a different kind of business model than phones, tablets, and computers. They’re all different with different strengths and weaknesses and complement each other very well.

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