Apple’s new iPad Smart Case has your iPad covered – front and back

The iPad Smart Case covers your iPad (iPad 2 and the new iPad with Retina display) — both front and back — yet still retains the thin, light design of iPad. Like the Smart Cover, it folds easily into a stand for reading, typing, and watching video. And it automatically wakes and sleeps iPad on open and close. Made from polyurethane, it’s available in six bright colors. And you can personalize it with free laser engraving on the Apple Online Store.

Full coverage. The slim-yet-sturdy iPad Smart Case protects your iPad screen and its aluminum back. So your iPad is fully covered on all sides. And colorful too.

Free laser engraving. Make your Smart Case even more personal with a free laser-engraved message, only from the Apple Online Store.

Wake on open. Sleep on close. Open the Smart Case, and iPad magically wakes up. Close it, and iPad automatically goes to sleep.

Polyurethane design. The Smart Case comes in six vibrant polyurethane colors (Light Gray, Dark Gray, Blue, Green, Pink, (PRODUCT) RED) with a soft, color-matched microfiber lining that keeps your display clean.

FaceTime and movie stand. The Smart Case folds in just the right places to become the perfect FaceTime and movie-watching stand.

Keyboard stand. The Smart Case does double duty as a keyboard stand. Fold it back to tilt iPad into a comfortable typing position.

iPad Smart Case 2012 - Front and Back

More info about the US$49 iPad Smart Case via Apple Store Online here.


    1. Wicked cool cover at a surprisingly low price. (for what it is, I mean come on, one piece snap on plastic covers for phones run $25-$30)

      Rick, Question: Why is it that you trolls hate apple so much that you are willing to waste your time posting nonsense on Apple news sites?

      You have have realized by now how much better Apple hardware & software is than the windows (or android ) crap you cling to. You paid the same and got less, far less. Now pick your self up and get on with your life (which means stop posting meaningless comments that don’t matter one whit to anyone)

  1. This is exactly what I needed to upgrade to the new iPad.

    My original iPad sat at home un-used until I got that indestructible heavy-guage rubber case. It was ugly but practical. It got me to think of the iPad as an everyday tool, and not something to by babied.

    1. There are a thousand and one aftermarket cases out there that can be purchased relatively cheaply for the iPad 3. It’s a shame you didn’t search out for them but instead chose to leave your iPad at home.

      I could give you a few recommendations but I don’t know if this breaches this site’s policy against advertisements. Anyway, you can try the following:

      – Proporta (British case maker)
      – Boxwave
      – Waterfield Designs of San Francisco
      – Incipio
      – Speck
      – Maroo
      – SwitchEasy

      I’m sure I’ve left out quite a few others. But those are the ones I find most affordable and well made. They’re all slimline cases that will add little bulk to your iPad, not to mention gorgeous to look at and hold.

  2. Does it fit in the charging stand? Is there a new charging stand it will fit into? If the answer to both questions is “no,” someone didn’t think this one through.

    1. These cases are great, but they make the iPad much larger. The people who make cases for MacBook Xs and iPads don’t get the point. The design principle is to make things smaller, lighter, robust, and easier to use. I have a choice of two kinds of cases: one so small I have to carry the power supply separately, or one so huge and heavy it can double as a steamer trunk on a long ocean voyage. The case even makes the device harder to use, because I have to wrestle it out of the case first.

      I’ve dropped my MacBook Pro on to the floor four times, twice from a height of three feet, and there’s no damage. I dropped my iPhone from waste level to asphalt, and there was no damage. If case manufacturers tell me they can protect my iDevice from damage, I turn over and go back to sleep. It’s like buying a lock to lock the lock.

      When I sold shoes, hardly anyone came into the store to buy shoe polish. It was real easy to get them to buy it on impulse while I was ringing up the shoes. I suspect that’s how most of these cases get sold. The act of purchasing item one lowers your sales resistance almost to zero for item two. After you decide to buy the widget, you scan the accessories. It’s not a question of whether to buy, but which one to buy.

      Sure enough, at the point of purchase, the Apple Store employee asked me if I wanted a case to go with my iPad. I remembered the shoe polish and said no.

      1. I’ve always put a case around my MBP, iPhone and iPad for protective reasons. The iPhone’s glass case is so slippery that it has fallen off by itself off the table on vibrate mode. It did that a few times until I put a case around it. When I carry my MBP and iPad around with me in my backpack they don’t get dinged as much.

        You don’t have to buy a case at the Apple Store. There are a thousand and one casemakers out there that you can buy directly from by going to their website. Most of them have free delivery within the U.S.

      2. Except if you actually sold show you know that some basic maintenance (actually wiping your shoes down and applying shoe polish every once and a while) will extend their life two to there times (or more)
        So, knowing that why would remembering that polish could extend the life several times make you automatically say no to a case for you iPad?
        (which would have a completely different set of pros/cons (i.e. a case adds bulk, shoe polish dose nothing but extend the life and make them look a little nicer))

        1. I don’t mean you shouldn’t buy a case; I mean you shouldn’t buy it at the time you buy the widget. Buy the widget, live with it for a few days, and then you’ll select a better case for a lower price, because you are less likely to regret having bought a steamer trunk when you needed an envelope. Or you may decide that, because of the way you use and carry it, a particular device needs no case at all.

          1. I don’t know you must have a plethora of spare time. I don’t. Running around looking for the best price is a luxury that most professionals (or anyone with a family) can’t afford.
            The $10 or $15 I might save, literally couldn’t pay for 5 minutes of billable time. I am sorry most adults are better off getting the accessories (that they want) at the time they buy it.

    1. I guess you don’t remember Jobs waxing effusively over the introduction of the iPod speakers. Apple made them for less than a year, and then they quietly disappeared.

  3. Not impressed at all. Apple, the great “Think Different.” Apple, the great innovators, has only just now managed to do what it’s competitors has been doing for years, and yet Apple STILL isn’t doing what one of its competitors, Ozaki, has figured out: a case with a “smart cover” front that does both portrait and landscape modes.

    This is just tired. Nothing to see here.

  4. I’ve had this for two years. Picked it up in Hong Kong for $10. Get real, Apple. This is a rip- off of someone else’s design. Are they paying royalties to the inventor out of their billions of dollars? This is shamefully retrograde and amateur.

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