“During Apple’s last earnings call, CEO Tim Cook said the iPad 2′s new lower price point was unlocking demand among price-sensitive customers,” John Paczkowski reports for AllThingsD. “So how is it selling? Very well, turns out.”
“According to new data from Consumer Intelligence Research Partners (CIRP), the breakdown in sales of the iPad 2 and the new iPad between February and April of 2012 were roughly simila,” Paczkowski reports. “The research firm says that since the March 16th launch date of the new iPad, that device accounted for 59 percent of total iPad sales, while the iPad 2, which costs $100 less, accounted for 41 percent.”
Paczkowski reports, “In other words, demand for the-second generation iPad, at its reduced price, isn’t all that much less than demand for the new iPad at full price. And according to Apple, ‘the new iPad is on fire. We’re selling them as fast as we can make them.'”
Read more in the full article here.
Related articles:
Apple’s massive domination of tablet market unabated as Amazon’s tiny screen Kindle Fire demand tumbles – June 5, 2012
Apple’s iPad remains dominant in Q112 while Amazon’s tiny screen Kindle Fire fizzles – June 4, 2012
Why have Amazon’s tiny screen Kindle Fire shipments dropped off a cliff? – May 9, 2012
Amazon’s Kindle Fire shipments fizzle to anemic 4% market share – May 4, 2012
Apple unveils new iPad featuring Retina display, A5X chip, 5-megapixel iSight camera and ultrafast 4G LTE – March 7, 2012
Pretty much following the same path as the iPhone then. Not much of a surprise, really.
59% is 44% larger than 41%. They are not close at all!
Put down the calculator and step away from the screen. ;D
(59-41)/41 = 0.4390243902 ~ 44%
I think he means look at the big picture.
The article doesn’t talk about the relative closeness in sales between the iPad 3 and iPad 2, but that the closest, i.e., next best selling tablet next to the iPad 3 is the iPad 2.
More & higher #’s 4 AAPL
*** Today 6/7/12 = $573.14
iBall sees:
2012 = $647 before da year ends 🙂
2013 = $777
2014 = $899 China revenue will give $30B 2aapl
2015 = $1055
iu
Considering Apple’s share price has already been at $644, $647 before year’s end seems rather conservative. I’d like to see at least $700 before year’s end. I’m not saying it will happen, but it would be nice to see.
I hope Apple crushes the life out of every Android tablet introduced. Android is just one big annoyance to Apple and shareholders. If it weren’t for Android, Apple would have monopolized both the tablet and smartphone industry by now.