Informationweek commentator: Apple ignores loyal Mac Pro customers

“Creative professionals and media producers, those quirky non-conformists that were some of the earliest adopters of the original Macintosh, have long been the bedrock upon which Apple built what limited success it’s had in battling Windows’ hegemony in the enterprise,” Kurt Marko reports for Informationweek. “These customers, who are more concerned with simple elegance than Microsoft compatibility, and have always valued the Mac’s clean, consistent interface, reliable OS and, until recently, malware-free security, have made Macs a staple with photographers graphics artists, and video editors.”

“Many of these folks, dealing as they do with large graphics files and sophisticated, CPU-crushing software, favor Apple’s high-end workstation, the Mac Pro, over more mainstream iMacs or MacBooks,” Marko reports. “the Mac Pro serves a certain, arguably influential if not numerous, niche. Customers love the machine’s expandability. Sporting four drive bays, dual processors with up to 12 cores, 8 memory slots maxing out at 64 GB of RAM and two double-wide PCIx slots for dual high-end graphics cards capable of driving 6 displays, the Mac Pro is indeed a workhorse.”

Marko reports, “Sadly, Apple has let the Mac Pro languish. Last updated almost two years ago (several generations in iPhone time), the machines, while still powerful, are saddled with dated hardware and showing their age. Mac Pro customers have been patient, realizing that based as they are on Intel’s Xeon server platform, there was little point to an update until the chip giant migrated its latest Sandy Bridge architecture to the Xeon line. Well, that day happened in March yet there’s still no word on when, or even if, the Mac Pro will see a refresh.”

Read more in the full article here.

MacDailyNews Take: Let’s wait nine days before we say Apple’s ignoring anybody.

Related articles:
Analyst: Apple preps several new Macs; powerful iOS photo sharing and unmatched 3D Maps for WWDC – June 1, 2012
Dalrymple says there’s no chance that Apple will kill off Mac Pro – May 31, 2012
Apple announces WWDC Keynote for June 11th – May 29, 2012

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