Can Tim Cook do what Steve Jobs couldn’t?

“Apple watchers have been closely watching CEO Tim Cook, wondering if he — or anyone — could take the place of the company’s co-founder and icon Steve Jobs,” Erik Sherman writes for CBS News.

“The inherent assumption behind much of the coverage of the transition from Jobs to Cook has been whether the latter can keep the magic going: Both the financially resounding results and a parade of ‘magical’ products that continue to capture the public’s eye and enable the continued expansion of a customer base that assures Wall Street remains happy,” Sherman writes. “The biggest question for the faithful is whether products that wow customers will continue to churn out. Some assume that Jobs was the driving force behind all that was good. A driving force? Certainly. The driving force? Probably not.”

Sherman writes, “Cook doesn’t possess the aura and many of the strengths that he brings and that Apple needs are incompatible with that sort of presence. And yet, can all of that taken together be enough without a physical embodiment of the Apple mythos? That is the biggest unknown of them all.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Carl H.” for the heads up.]

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